Cover -- Read the Reviews -- Table of Contents -- About the Author -- Chapter 1: Introduction -- Chapter 2: Why Nine Principles? -- Chapter 3: Principle 1 -- Establish a Purpose -- Chapter 4: Principle 2 -- Live and Defend Your Core Values -- Chapter 5: Principle 3 -- Create the Future -- Chapter 6: Principle 4 -- Articulate an Inspiring Vision--and Lead! -- Chapter 7: Principle 5 -- Develop the Right Strategies, Business Models and Competencies -- Chapter 8: Principle 6 -- Align and Energize the Organization -- Chapter 9: Principle 7 -- Measure only What You Want to Achieve -- Chapter 10: Principle 8 -- Decide! Act! Get On With It! -- Chapter 11: Principle 9 -- When in Doubt, Apply Common Sense -- Chapter 12: Implications for the Organization and for Individuals -- Chapter 13: Six Generations and Still Strumming: Martin Guitar -- Chapter 14: Starting off on the Right Foot: Lanxess Corporation -- Chapter 15: Retooling the Management Tool Kit: ITT Corporation -- Chapter 16: The Path to Ensuring Long-Term Health -- Chapter 17: Reader Exercises Illustrating the Nine Principles -- Epilogue: Making a Difference Starts Here -- Appendix A: Assessment and Diagnosis Templates -- Appendix B: Quotable Quotes -- Source Notes -- Index.