Copywriting Sourcebook : How to write better copy, faster - for everything from ads to websites.
Title:
Copywriting Sourcebook : How to write better copy, faster - for everything from ads to websites.
Author:
Maslen, Andy.
ISBN:
9789814312134
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (315 pages)
Contents:
Cover -- Title -- Copyright -- Contents -- Acknowledgements -- Introduction -- 1. Headline -- 2. Sales letter -- 3. Case study -- 4. Press release -- 5. Product brochure -- 6. Press ad -- 7. Presentation -- 8. E-zine -- 9. Corporate brochure -- 10. Email -- 11. Adword -- 12. Article -- 13. Web page -- 14. Endpiece -- Glossary -- Index.
Abstract:
It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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