Contents -- Preface -- Introduction -- 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE -- What Is Market Turbulence? -- Factors That Can Cause Chaos -- Conclusion -- 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS -- Resource Allocation Decisions That Undermine Core Strategy and Culture -- Across-the-Board Spending Cuts versus Focused and Measured Actions -- Quick Fixes to Preserve Cash Flow, Putting Key Stakeholders at Risk -- Reducing Marketing, Brand, and New Product Development Expenses -- Declining Sales and Price Discounting -- Decoupling from Customers by Reducing Sales-Related Expenses -- Cutting Back on Training and Development Expenses in Economic Crises -- Undervaluing Suppliers and Distributors -- Conclusion -- 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY -- Constructing an Early-Warning System(EWS) -- Construction of Key Scenarios -- Scenario and Strategy Selection -- Conclusion -- 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE -- The Chaotics Management System -- Finance and Information Technology -- Manufacturing/Operations -- Purchasing/Procurement -- Human Resources -- Conclusion -- 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE -- Common Marketing Reactions to Crises -- Strategic Marketing Responses to Crises -- Operational Issues Facing the Marketing Department -- Operational Issues Facing the Sales Department -- Conclusion -- 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY -- Business Enterprise Sustainability (BES) -- Conclusion -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About the Authors.