Contents -- Foreword -- Acknowledgments -- Introduction -- 1 Prepare with Precision -- 2 Qualify for the Pole Position -- 3 Start Your Engine -- 4 Lead the Way -- 5 Deliver Problem-Solving-in-Motion -- 6 Use Pit Stops Wisely -- 7 Create Crew Excellence -- 8 Design Your Strategy to Win -- 9 Speed Up Brand Equity -- 10 Innovate to Accelerate -- 11 Progress Through Turns in the Track -- 12 Finish with Focus -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.