Drupal 6 Search Engine Optimization -- Table of Contents -- Drupal 6 Search Engine Optimization -- Credits -- About the Author -- Acknowledgement -- About the Reviewers -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. The Tools You'll Need -- Drupal 6 -- Modules -- Installing 99% of Drupal modules: -- Installing the remaining 1% Drupal modules -- Essential SEO modules -- Optional SEO modules -- Non-SEO modules -- Drupal SEO Checklist module -- Google Account -- Setting up a Google Account -- Analytics -- Google Analytics -- Creating a Google Analytics account and installing it on your Drupal site -- Yahoo! Analytics -- Google Webmaster Tools -- Verify your site with Google -- Google Webmaster Tools settings -- Preferred domain -- Set a preferred domain in Google Webmaster Tools -- Crawl rate -- Setting the crawl rate in Google Webmaster Tools -- Understanding search engine crawlers -- Paid tools -- CrazyEgg -- Mint -- Other Great Tools -- Installing two browsers -- Google Toolbar -- PageRank -- What is it? -- How do I get more? -- SEO for Firefox plugin -- Yahoo! site explorer -- Summary -- 2. Keyword Research -- What a keyword is -- Keywords aggregate searchers into organized groups -- A keyword defines a market -- Why keyword research is important -- What your keyword goal is -- Goal 1: Brand awareness -- Company brand awareness -- Product brand awareness -- Credibility -- Goal 2: Conversions -- Transactional -- Lead Generation -- Page impression (or ad impression) -- Keyword research tools -- Your own web site -- How to set up the Top Searches module -- Your competition -- How to scrape your competitors' web site for keywords -- The quick way -- The easy way: -- Google Adwords Keyword Tool -- Google Zeitgeist.

Google Trends -- SEOmoz -- Keyword Discovery -- WordTracker -- How to pick the best keywords -- The scenario -- How to gather a keywords list -- Picking the right terms -- Getting rid of the wrong terms -- Summary -- 3. On-Page Optimization -- Page titles -- The page title module -- The token module -- Installing and configuring the page title module -- Rewriting page titles for individual nodes -- Writing page titles that Google and your visitors will love -- Setting up your web site's name -- Link titles -- How to edit the title element of your navigation links -- Make Drupal URLs clean and search engine optimized -- A brief history of static and dynamic URLs -- How Drupal handles dynamic URLs -- Turning on clean URLs in Drupal -- Optimizing URLs with the Path module -- How to turn on the Path module -- How to change a content path -- Writing optimized URLs -- Automating paths with Pathauto and Path Redirect -- Installing Pathauto and Path Redirect -- Configuring Pathauto -- Redirects -- 301 Redirects-the right way to move content around -- Installing and configuring Path Redirect -- How to set up a 301 redirect -- Global Redirect module-fixing Drupal's duplicate content problems -- How to install and configure the Global Redirect module -- Summary -- 4. More On-Page Optimization -- Headings -- HTML Header tags -- How Drupal handles headings -- Drupal menus and navigation -- How to change your navigation -- Other links in your site -- Optimize images, video, and other media -- File name -- The alt and title attributes -- Uses of alt and title -- Text near the media file -- Meta tags -- Installing the Meta tags module -- Configuring the Meta tags module -- Specifying meta tags for your content -- Taxonomy meta tags -- Node meta tags -- Views meta tags -- Summary -- 5. Sitemaps -- XML sitemaps -- Setting up the XML Sitemap module.

Specifying the XML sitemap priority for nodes -- Submitting your XML sitemap to Google -- Google News XML Sitemap -- Setting up the Google News sitemap generator module -- Submitting your Google News sitemap to Google News -- URL list -- Setting up a URL list sitemap -- Visitor-facing sitemaps -- Setting up a visitor-facing sitemap -- Summary -- 6. robots.txt, .htaccess, and W3C Validation -- Optimizing the robots.txt file -- robots.txt directives -- Pattern matching -- Editing your robots.txt file -- Problems with the default Drupal robots.txt file -- Fixing the Drupal robots.txt file -- Additional changes to the robots.txt file -- Adding your XML Sitemap to the robots.txt file -- Using Google's Webmaster Tools to evaluate your robots.txt file -- Mastering the .htaccess file -- W3C markup validation -- Scanning your site with the W3C HTML Validator -- Summary -- 7. RSS Feeds, Site Speed, and SEO Testing -- Setting up RSS feeds -- Setting up the Syndication module -- Adding RSS links to your blog -- Feel the need-the need for speed -- Turning on Drupal's built-in caching -- More speed options -- Bringing it all together with a free page grading service from SEOmoz -- Summary -- 8. Content is King -- What good content is -- Write right -- Short, catchy headlines -- Grab their attention -- Get the keywords right -- Be useful, create urgency, be unique -- Good body content -- The base site pages -- Supplemental pages -- Search engine optimizing content -- Keywords -- Don't stuff keywords -- Keyword density -- Freshness -- Optimizing category pages -- Bold, strong, and emphasized text -- What to write about -- Write for your audience, not the search engines -- Be timely -- Google News Alerts -- Newsreaders are your friends -- Be yourself -- Write like you, y' know, talk -- Write what you know -- Build relationships.

Talk about what other people are doing -- Interact early and often -- Link to others -- Don't stop -- Find inspiration -- Do a week at a time -- Using Drupal to organize your content -- Structure your site hierarchically -- It keeps things organized -- Google likes it better -- It's easier to build keywords into your categories -- Using taxonomy to organize around the main topics -- Creating structured URL paths -- Removing content -- Summary -- 9. Taking Control of Your Content -- Using OpenCalais to tag and organize your content -- Installing OpenCalais on your Drupal site -- Using OpenCalais' bulk processing to tag existing content -- Using OpenCalais to offer 'More Like This' blocks -- Keeping content compliant with the HTML Purifier module -- Preventing spam -- Installing Mollom -- Monitoring comments -- Using the Notify module -- Giving Mollom feedback -- Summary -- 10. Increasing the Conversion Rate of Your Drupal Web site -- What do you want them to do -- Path to conversion -- Strong calls to action -- Phone number -- Add to cart -- Contact Us -- Get a free white paper, watch a demonstration, or download a trial copy -- Analytics to watch -- Critical metrics common to all sites -- Critical e-commerce metrics -- Critical lead generation metrics -- Critical ad-driven metrics -- Secondary metrics worth tracking -- Using analytics data to make SEO decisions -- Finding conversion problems with usability testing -- The design process with usability testing -- The process for each user -- On-site testing -- Remote testing -- Reporting the results -- A/B testing with Google Website Optimizer -- Setting up a Google Website Optimizer account -- Integrating Google Website Optimizer with Drupal -- Summary -- A. 10 SEO Mistakes to Avoid -- 1. Not tracking or not tracking the right statistics -- Occurs when -- Fix by.

2. Picking keywords that don't produce enough traffic -- Occurs when -- Fix by -- 3. Duplicating content -- Occurs when -- Fix by -- 4. Changing the node path without creating a redirect -- Occurs when -- Fix by -- 5. Spending time on meta tags that don't matter -- Occurs when -- Fix by -- 6. A slow Drupal site -- Occurs when -- Fix by -- 7. Flash, frames, graphics, and other things are obscuring your site from Google -- Occurs when -- Fix by -- 8. Optimizing for your company name -- Occurs when -- Fix by -- 9. Not putting contact information on the site -- Occurs when -- Fix by -- 10. Not enough links -- Occurs when -- Fix by -- B. A Drupal SEO Checklist -- Setup -- Step 1: Keyword Research -- Step 2: On Page SEO -- Step 3: Technical SEO -- Step 4: Content -- Step 5: Conversions -- C. Drupal SEO Case Study for Acquia Product Launch -- About Acquia -- Problem -- Solution -- Results -- Google ranking -- Visitors to Acquia.com -- Index.