Cover -- Title -- Copyright -- Acknowledgements -- Preface -- Contents -- Introduction -- Assess Yourself -- 1. Image Builds Success -- The impact of your image on success -- What is image? -- Your image is stored in a box -- What is professional image? -- Making a lasting impression -- Stay in the positive room with a consistent message -- Star Tips for creating a successful image -- 2. Your Image Roadmap: Present, Past and Future -- Your personal image roadmap -- The present: where are you now? -- The past: what have you achieved? -- What are your strengths? -- The future: where are you going? -- Crafting your personal vision -- Setting your goals and future milestones -- The vehicle to take you there -- Let's start the engine! -- Star Tips for creating your personal roadmap -- 3. Assess Your Professional Image: Vsp Index -- The VSP index: Your visual, sound and personality impact -- The VSP index in practice -- The VSP index and you -- How to achieve a higher VSP index -- Make the VSP index work for your professional image -- Star Tips for assessing your professional image -- 4. Visual Impact: How to Dress for Success -- Power dressing vs powerless dressing -- Three elements of professional style -- Dress for your future career -- Putting your professional style together -- Match your professional style to your situation -- Creating a professional wardrobe without spending a fortune -- Five steps to a wardrobe makeover -- Star Tips for creating a professional style -- 5. Colour Directions for Different Professions -- The significance of colour -- The impact of colour -- The messages of colour -- Colours for your professional image -- Determining your personal colouring -- Star Tips for making colours work for you -- 6. The Sounds of Success -- Sounding professional -- The quality of your voice -- Enhancing the technical quality.

Enhancing the dramatic quality -- The 3 C's of sounding professional -- Speak powerfully -- Star Tips for sounding successful -- 7. Your Personality and Success -- What is your personality like? -- Matching your personality to your brand values -- Seven ways to behave professionally at work -- Seven ways to build relationships at work -- Seven ways to show professionalism in business dealings -- Star Tips for behaving professionally -- 8. Positioning your Brand for Success -- Dare to be different -- The 4 W's in your brand positioning statement -- Positioning your resumé for success -- Positioning your elevator statement for success -- Positioning your bio for success -- Positioning your brand for a promotion -- Star Tips for positioning your brand for success -- 9. The Art of Self-Promotion -- Channels for self-promotion -- Creating a strong professional presence -- It's not about you -- Star Tips for promoting your personal brand -- 10. Facing Roadblocks to Success -- 10 roadblocks to overcome -- Removing roadblock #1: It costs too much -- Removing roadblock #2: I don't have time -- Removing roadblock #3: It's not possible -- Removing roadblock #4: I've failed too many times -- Removing roadblock #5: I get very nervous -- Removing roadblock #6: I have a language barrier -- Removing roadblock #7: It's still working for me -- Removing roadblock #8: I'm too tired -- Removing roadblock #9: No one supports me -- Removing roadblock #10: People keep criticising me -- Take the fast lane -- Star Tips for removing roadblocks to success -- Index -- About the Author.