Mobilized marketing and the consumer technological developments and challenges
Title:
Mobilized marketing and the consumer technological developments and challenges
Author:
Telli Yamamoto, Gonca.
ISBN:
9781605669175
Personal Author:
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010.
Physical Description:
electronic texts (p. cm.) : digital files.
Contents:
Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto -- Mobile Distribution, Procurement & Sales / Gonca Yamamoto -- Mobilizing World / Gonca Yamamoto -- Mobile Affected Socialization / Gonca Yamamoto -- Problems / Gonca Yamamoto -- E-HRM as a Reality in Virtual World / Gonca Yamamoto, Ahmet Özbek -- Business Ethics and Technology in Turkey / Gonca Yamamoto, Faruk Karaman -- Barriers to E-Procurement Adoption / Gonca Yamamoto, Faruk Karaman.
Abstract:
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, it investigates best practices for human interaction with information technologies.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-916-8