Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand -- Contents -- Introduction -- Five Changes in Talent -- About This Book -- Part One: GET REAL -- Chapter 1: ESSENTIAL ONE: WAKE UP -- Wake Up Number 1: Habits -- Wake Up Number 2: Expectations -- Wake Up Number 3: Career -- Wake Up Number 4: Engagement -- Wake Up Number 5: Connection -- Wake Up Number 6: Authenticity -- Getting to Work -- Key Lessons: Chapter One -- Chapter 2: ESSENTIAL TWO: LOOK AHEAD -- Look in the Rear View Mirror -- Sensibilities -- Challenges -- Lessons -- Opportunities -- Look at the Future -- Future Issue 1: Work -- Future Issue 2: Pipeline -- Future Issue 3: Brand -- Future Issue 4: Cyberspace -- Future Issue 5: Human Resources -- Getting to Work -- Key Lessons: Chapter Two -- Part Two: GET TO WORK -- Chapter 3: ESSENTIAL THREE: CREATE -- From Employer to Talent Brand -- Brand for Talent -- Step 1: Identify a Talent Strategy -- Step 2: Fill the Talent Pipeline -- Step 3: Create a Talent Brand -- Step 4: Apply the Talent Brand -- Getting to Work -- Key Lessons: Chapter Three -- Chapter 4: ESSENTIAL FOUR: SEGMENT -- Segmented Marketing -- How to Segment Talent -- Getting to Work -- Key Lessons: Chapter Four -- Chapter 5: ESSENTIAL FIVE: IMPLEMENT -- Talent Brand Hurdles -- Getting to Work -- Key Lessons: Chapter Five -- Part Three: GET PREPARED -- Chapter 6: ESSENTIAL SIX: SUSTAIN -- Culture and Brand -- Leadership Influence -- Leadership Messaging -- Leadership Behaviors -- Leadership Competencies -- Leadership Actions -- Worker Experience -- Cultural Influences -- Getting to Work -- Key Lessons: Chapter Six -- Chapter 7: ESSENTIAL SEVEN: SURVIVE -- Social Media -- Survival Tip 1: Communication and Collaboration -- Survival Tip 2: Global Community -- Survival Tip 3: Unchecked Sources -- Survival Tip 4: Rumors -- Survival Tip 5: False Security.

How to Develop a Social Media Strategy -- Getting to Work -- Key Lessons: Chapter Seven -- Part Four: WHAT IT MEANS TO YOU -- Chapter 8: BUILD A TALENT BRAND LEGACY -- 1. The New Marketplace for Talent Will Have a Clear Understanding of Why Someone Should Work for You -- 2. You Will Become a Magnet for Talent -- 3. You Will Increase the Number of People Who Want to Work for You -- 4. You Will Target the Segments of the Talent Marketplace -- 5. Your Sourcing Strategy Will Look More Like a Consumer Marketing Strategy -- 6. You Will Be Able to Filter Your Candidates to Meet Your Desired Profiles -- 7. You Will Streamline Your Talent Acquisition Programs and Processes -- 8. Your Recruiters Will Finally Move Beyond the Order-Filler Role -- 9. You Will Give Your Internal Communications New Purpose -- 10. You Will Give Your Leadership a New Voice -- 11. You Can Redefine Your Relationship with Your Workers -- 12. You Can Establish a Talent Brand Legacy at Your Organization -- Lessons We Have Learned -- Final Thoughts -- Notes -- Acknowledgments -- Index -- About the Authors.