Front cover -- Unleashing Web 2.0 -- Copyright page -- Contents -- Preface -- Chapter 1 A Brief History of the Web -- 1.1 A new breed of applications: the rise of the Web -- 1.1.1 The arrival of the browser -- 1.1.2 The flattening of the world -- 1.1.3 From linking to searching -- 1.1.4 Commercialization of the Web -- 1.1.5 Peer-to-peer networks and free file sharing -- 1.2 Technological developments in a nutshell -- 1.2.1 IP networking -- 1.2.2 HTML and XML -- 1.2.3 Web services and RSS -- 1.3 User participation and contribution: socialization of the Web -- 1.3.1 Blogs and wikis -- 1.3.2 Social networks -- 1.4 Merging the streams: the arrival of "Web 2.0" -- Chapter 2 A Review of the Technological Stream -- 2.1 Developments in Web technology -- 2.1.1 HTML -- 2.1.2 XML -- 2.1.3 CSS -- 2.1.4 Scripting technologies -- 2.2 Web applications of XML -- 2.2.1 Web services -- 2.2.2 Web feed formats -- 2.3 P2P -- 2.3.1 P2P file-sharing networks -- 2.3.2 Other P2P applications -- 2.4 Summary -- Chapter 3 Enabling Techniques and Technologies -- 3.1 Rich Internet Applications -- 3.1.1 Sample RIAs: e-mail applications -- 3.1.2 XMLHttpRequest, the link needed for Ajax -- 3.1.3 More RIAs: Office and map applications -- 3.2 APIs, WPCs, and their mash-ups -- 3.2.1 The situation in Web 1.0 -- 3.2.2 Content syndication with Web feeds -- 3.2.3 Mash-ups based on WPCs -- 3.3 Tagging -- 3.3.1 Flickr and tagging -- 3.3.2 Social bookmarking -- 3.3.3 Folksonomies -- 3.4 Summary -- Chapter 4 Sample Frameworks for Web Application Development -- 4.1 Development methodologies -- 4.2 Client-side Ajax frameworks -- 4.2.1 Kabuki Ajax toolki -- 4.2.2 Development of a Zimlet using AjaxTK -- 4.3 Server-side frameworks -- 4.3.1 Ruby on Rails -- 4.3.2 Creating a Web application with Rails -- 4.4 Frameworks for other RIA technologies -- 4.4.1 RIA development with OpenLaszlo.

4.4.2 Flash versus Ajax -- 4.5 Summary -- Chapter 5 Impacts of the Next Generation of the Web -- 5.1 Business models for Internet and Web -- 5.1.1 Commission-based brokerage and merchants -- 5.1.2 Advertising -- 5.1.3 Information intermediaries -- 5.1.4 The community and the subscription models -- 5.1.5 Summary -- 5.2 Data ownership -- 5.3 Software as a Service (SaaS) -- 5.3.1 A look back: the ASP model -- 5.3.2 The provider-oriented view -- 5.3.3 The consumer-oriented view and service customization -- 5.4 Socialization and cocreation of content -- 5.4.1 Social search -- 5.4.2 Social aspects of software -- 5.4.3 Impacts of online social networks -- 5.4.4 User-generated content in advertising -- 5.4.5 Second Life -- 5.5 Summary -- Chapter 6 The Semantic Web and Web 2.0 -- 6.1 Basics -- 6.1.1 Search revisited -- 6.1.2 Data and information integration -- 6.1.3 The Semantic Web idea -- 6.1.4 The structure of the Semantic Web -- 6.2 Languages of the Semantic Web -- 6.2.1 The Resource Description Framework (RDF) -- 6.2.2 RDF Schema (RDFS) -- 6.2.3 Web Ontology Language (OWL) -- 6.3 Ontologies -- 6.3.1 Introduction -- 6.3.2 Design of an ontology -- 6.3.3 OntoMedia: an ontology-based personal entertainment system -- 6.4 From tagging to ontologies and back -- 6.4.1 Micro-formats -- 6.4.2 Collaborative tagging and folksonomies -- 6.5 Summary -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.