Front cover -- The Globalization of Strategy Research -- Copyright page -- Contents -- List of contributors -- The globalization of strategy research: Permanent pluralism or prelude to a new synthesisquest -- Legitimacy claims and consecration of knowledge -- Conclusion -- Notes -- References -- Part I: Perspectives: Strategy as ... -- Chapter 1. Strategy as innovative design: An emerging perspective -- Introduction -- Strategy as discourse -- Strategic management as innovative design -- Discussion and conclusion -- Note -- References -- Chapter 2. Taking the linguistic turn seriously: Strategy as A multifaceted and interdiscursive phenomenon -- Introduction -- Strategy as multifaceted discourse -- Strategy as body of knowledge: Discursive struggles over conceptions of strategy -- Strategy as narrative: Alternative and competing narratives in organizations -- Strategy as conversation: Rhetorical tactics and skills to promote or resist specific ideas -- Conclusion -- References -- Chapter 3. Taking ''strategy-as-practice'' across the Atlantic -- Introduction1 -- Strategy-as-practice defined -- Development of the strategy-as-practice field: A short history -- Strategy-as-practice challenges -- Some thoughts for moving forward -- Notes -- Acknowledgment -- References -- Part II: Perspectives: Strategy and ... -- Chapter 4. Strategy and strategizing: A poststructuralist perspective -- Introduction -- Mainstream approaches to analyzing strategy -- The dominance of objectivism and the challenge of constructionism -- Constructionism and foucauldian discourse analysis -- Foucauldian studies of strategy -- Discussion: A paradox of discourse analysis -- Summary and conclusions -- Notes -- References -- Chapter 5. The strategy and identity relationship: Towards a processual understanding -- Introduction -- Two theoretical problems.

Towards resolution of these problems -- Integrating strategy work and identity work -- Discussion -- Conclusion -- References -- Part III: Perspectives: Symbolic Resources -- Chapter 6. Rhetorical history as a source of competitive advantage -- Introduction -- History in traditional strategic management research: The ''past'' -- The past is not history -- How historians view history -- How corporations view history -- Rhetorical history defined -- Rhetorical History in Practice -- Rhetorical history as a strategic resource -- Conclusion and future directions -- References -- Chapter 7. Where strategy meets culture: The neglected role of cultural and symbolic resources in strategy research -- Introduction -- Expanding the basket of intangibles -- Where does strategy meet culture? -- Conclusions -- Notes -- Acknowledgment -- References -- Part IV: Applications -- Chapter 8. Consuming strategy: The art and practice of managers' everyday strategy usage -- Introduction -- Strategy as discursive practice -- Tactics of strategy consumption -- Three case organizations -- Methodology -- Macrodiscourses of strategy -- (Re)production of strategy -- Usage tactics: Instrumental, playful, and intimate -- Discussion -- Conclusion: Usability of organizational strategy -- Acknowledgments -- References -- Chapter 9. Beyond the hype: Taking business strategy to the ''bottom of the pyramid'' -- Introduction -- Blending welfare logics and strategic management -- Strategy at the BoP -- BoP strategies in practice -- Making BoP a part of the GVC -- Expanding ''strategies at the BoP'' -- Note -- References -- Part V: Genealogies -- Chapter 10. Strong in the morning, dead in the evening: a genealogical and contextual perspective on organizational selection -- Introduction -- Definitions, theoretical explorations, and methods.

Selection in France and in the United States: an historical foray -- Contributions and implications -- Conclusion and a few points of caution -- Notes -- References -- Chapter 11. European and North American origins of competitive advantage -- Competitive Advantage -- Vienna and Harvard -- Cambridge and Chicago -- Conclusion -- Postscript: Whatever happened to John Hobson? -- Acknowledgment -- References -- Chapter 12. Strategy research in the German context: The influence of economic, sociological and philosophical traditions -- 1. Introduction -- 2. Jürgen Habermas and the 'Munich school of strategic management' -- 3. Niklas Luhmann and German strategy research -- 4. The Austrian School and German strategy research -- 5. Anthony Giddens and the German strategy research -- 6. Jacques Derrida and the German strategy research -- 7. Commonalities in the central streams of strategy research in Germany -- 8. Conclusion -- Notes -- Acknowledgment -- References -- Part VI: Methodologies -- Chapter 1.3 Collaborating to discover the practice of strategy and its impact -- Introduction -- Rigour and relevance: Moving beyond co-production to advance practice-relevant scholarship -- Collaborative research and practice-relevant scholarship -- Implications for research practice -- Conclusions -- Acknowledgments -- References -- Chapter 14. Where is the 'I'? One silence in strategy research -- Introduction -- A first glimpse at my puzzles and a struggle -- SM as social product and ongoing process -- Reflexivity: Laying out its parameters -- Let me sketch a shadow: Here is an 'I' -- Concluding comments -- Notes -- References.