Robert's Rules of Innovation: A 10-Step Program for Corporate Survival -- Contents -- Introduction -- Chapter 1: Innovation, Survival, and the ''Aha!'' Moment -- How Do I Get to ''Aha!''? -- Innovation Is Not a Luxury -- Where Does Innovation Begin? -- Chapter 2: The Innovator's Manifesto: Robert's Rules of Innovation -- Inspire -- No Risk, No Innovation -- New Product Development Process -- Ownership -- Value Creation -- Accountability -- Training and Coaching -- Idea Management -- Observe and Measure -- Net Result and Reward -- Chapter 3: The Innovation Audit: The Invaluable Discovery Process That Sets the Stage for Action -- The Audit Process -- The Short Audit -- The In-Depth Audit -- The Importance of Establishing a Benchmark -- Chapter 4: Innovation Emancipation: Keys to Freeing Your Inner Innovator -- Defeating Devil's Advocates to Become an Agent for Change -- Innovation Democratization Is the Key -- The Role of the Consensus Builder -- The Path of an Innovation Champion -- The Innovation Payoff: A Quick, Real-Life Story -- Chapter 5: Innovation in the Time of Multinational Teams -- The Care and Feeding of Creatives -- For Creative People, It's about More than Money -- Babel, Babble, and the Global Team Leader -- Team Building, One Step at a Time -- Viva la Difference! -- Aretha Was Right: It's All About R-E-S-P-E-C-T -- Chapter 6: Patently Obvious: The Care and Feeding of Your Intellectual Property -- Intellectual Property: The Big Picture -- Intellectual Property 101 -- Frequently Asked Questions -- Remember: The Wolves Are Always at the Door -- Chapter 7: Innovation Implementation -- Getting Started -- Define Your Organization's Needs -- NPD Process in Action -- Creating a Road Map to Success -- Guidelines for Progress -- Chapter 8: Innovation Checklist -- Preflight Preparation -- Inspire -- No Risk, No Innovation.

New Product Development Process -- Ownership -- Value Creation -- Accountability -- Training and Coaching -- Idea Management Process -- Observe and Measure -- Net Result and Reward -- Or If You Really Want Your Innovation Program to Flop . . . -- Advice and Encouragement from the Pros: A Roundtable Discussion -- Sustainable Innovation and You -- Appendix A: Product Development Process -- Appendix B: The Five Stages of the Production Development Process: Example 1 -- Appendix C: The Five Stages of the Production Development Process: Example 2 -- Key Resources and Links -- Acknowledgments -- About the Authors -- Index.