Cover -- Contents -- Introduction -- PART I: THE CENTRALITY OF CHOICE -- 1. Choices, Choices, Choices -- 2. In Love with Choice -- PART II: LIMITS AND INFLUENCES -- 3. Our Choices, Our Brains -- 4. Choice and Culture -- 5. Choice and Power -- 6. Choice and the Free Market -- PART III: WHAT TO DO -- 7. The Problem with Personal Responsibility -- 8. Umpires, Judges, and Bad Choices -- 9. Building Choice in a World of Limits -- Acknowledgments -- Notes -- Credits -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W.