Boosting sales : Increasing profits...without breaking the bank.
Title:
Boosting sales : Increasing profits...without breaking the bank.
Author:
Gorton, Bob.
ISBN:
9781408163306
Personal Author:
Edition:
Revised
Physical Description:
1 online resource (225 pages)
Series:
Business on a Shoestring
Contents:
Cover -- Contents -- Acknowledgements -- Introduction -- 1. Are you sure you want to boost sales? -- 2. The 'One Number' way to transform your business -- 3. The easiest ways to grow a business -- 4. Getting the price right -- 5. Maximising profitability -- 6. Identifying the right customers for your business -- 7. Being clear about what your business does -- 8. Competing for profits -- 9. Prospecting for the right customers -- 10. Promoting the business -- 11. Promoting and prospecting online -- 12. Working with opportunities -- 13. Tracking and closing -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- Y -- V -- W.
Abstract:
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales. 'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales , Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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