FRONT COVER -- HIGHER EDUCATION ADMINISTRATION WITH SOCIAL MEDIA -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- CONNECTING ON CAMPUS WITH NEW MEDIA: INTRODUCTION TO HIGHER EDUCATION ADMINISTRATION WITH SOCIAL MEDIA -- PART I: SOCIAL MEDIA AND ENROLLMENT MANAGEMENT -- HYBRID ENGAGEMENT: HOW FACEBOOK HELPS AND HINDERS STUDENTS' SOCIAL INTEGRATION -- INTRODUCTION -- SOCIAL INTEGRATION, ADJUSTMENT, AND UNIVERSITY RETENTION -- COLLEGE STUDENTS AND FACEBOOK -- FACEBOOK FACILITATION OF SOCIAL INTEGRATION -- CHALLENGES FACEBOOK PRESENTS FOR SOCIAL INTEGRATION -- FACEBOOK AND STUDENT AFFAIRS -- CONCLUSION -- REFERENCES -- SOCIAL MEDIA FOR SOCIAL RESEARCH: APPLICATIONS FOR HIGHER EDUCATION COMMUNICATIONS -- RESEARCHING ONLINE COMMUNITIES -- CONTEXT FOR EXPLORATORY STUDY -- METHOD -- RESULTS -- DISCUSSION -- NOTES -- REFERENCES -- SOCIAL MEDIA USE BY ENROLLMENT MANAGEMENT -- INTRODUCTION -- SOCIAL NETWORKING SITES -- THE SCHOOL OF THE BUILT ENVIRONMENT -- THE DEPARTMENT OF ACCOUNTING -- CONCLUSIONS AND RECOMMENDATIONS -- REFERENCES -- PART II: SOCIAL MEDIA IN ADVISING AND MENTORING -- SECOND LIFE: THE FUTURE OF EDUCATION IS HERE TODAY -- INTRODUCTION -- SECOND LIFE SITES -- CLASSROOM -- WHY SECOND LIFE -- CONCLUSION -- REFERENCES -- MENTORING 2.0 - HIGH TECH/HIGH TOUCH APPROACHES TO FOSTER STUDENT SUPPORT AND DEVELOPMENT IN HIGHER EDUCATION -- INTRODUCTION -- WE ARE MENTORS, FIRST -- MENTORING 2.0 -- READING BETWEEN THE LINES: WHAT A STATUS UPDATE CAN TELL YOU -- A NEW WAY TO HAVE A VOICE: STUDENTS JOIN A FACEBOOK GROUP -- REFLECTIONS ON GROWTH: USING SOCIAL MEDIA TOOLS TO ACKNOWLEDGE AND SUPPORT SUCCESS -- IMPLICATIONS OF MENTORING 2.0 -- IN CONCLUSION - YES, IT IS PERSONAL -- REFERENCES -- LEARNING TOGETHER: USING SOCIAL MEDIA TO FOSTER COLLABORATION IN HIGHER EDUCATION -- INTRODUCTION -- SOCIAL BOOKMARKING -- MICROBLOGGING -- CONCLUSION.

REFERENCES -- USING SOCIAL MEDIA IN STUDY ABROAD -- INTRODUCTION -- USAGE -- WHY USE SOCIAL MEDIA? -- COMMUNICATION/MARKETING PLAN -- USING SOCIAL MEDIA -- BEST PRACTICES -- CONCLUSION -- REFERENCES -- USING SOCIAL NETWORKING SITES DURING THE CAREER MANAGEMENT PROCESS -- INTRODUCTION -- SOCIAL NETWORKING PAST AND PRESENT -- CAREER MANAGEMENT -- SOCIAL NETWORKS IN AN ELECTRONIC WORLD -- MODEL DEVELOPMENT -- FUTURE: HIGHER EDUCATION, SOCIAL NETWORKING SITES, AND CAREER MANAGEMENT -- CONCLUSION -- REFERENCES -- PART III: SOCIAL MEDIA AND PUBLIC RELATIONS -- AMPLIFICATION AND ANALYSIS OF ACADEMIC EVENTS THROUGH SOCIAL MEDIA: A CASE STUDY OF THE 2009 BEYOND THE REPOSITORY FRINGE EVENT -- INTRODUCTION AND BACKGROUND -- WHAT IS ''AMPLIFICATION?'' -- #RF09: A CASE STUDY OF AMPLIFYING AN ACADEMIC UNCONFERENCE -- ESTABLISHING GOALS FOR SOCIAL MEDIA AMPLIFICATION AT REPOSITORY FRINGE -- SELECTING SOCIAL MEDIA AMPLIFICATION CHANNELS -- SET UP AND MANAGEMENT OF AMPLIFICATION TOOLS DURING THE EVENT -- METRICS -- ACHIEVEMENT OF GOALS -- PARTICIPATION LEVELS -- TWITTER -- TWITTER ANALYSIS -- TWITTER COMMENTS -- SOCIAL TOOLS: THE GOOD, THE BAD, THE UNPROVEN -- IDENTITY ISSUES -- MODERATION -- ASSESSING SOCIAL TOOLS -- PRACTICAL CHECKLIST FOR PLANNING AN AMPLIFIED EVENT -- REFERENCES -- CONNECTING FANS AND SPORTS MORE INTENSIVELY THROUGH SOCIAL MEDIA -- COMPETING INTERESTS -- LEVELING THE PLAYING FIELD -- TOOLS IN THE TOOLBOX -- ATHLETICS AS THE ULTIMATE REALITY SHOW -- SOCIAL MARKETING ACROSS MULTIPLE STAKEHOLDERS -- PERSONAL BRAND PROMOTION TO BUILD YOUR NETWORK -- TWITTER -- FUTURE SHOCK -- REFERENCES -- PART IV: SOCIAL MEDIA AND ALUMNI RELATIONS -- ENGAGING ALUMNI AND PROSPECTIVE STUDENTS THROUGH SOCIAL MEDIA -- WHERE ARE WE? -- TO TWEET OR NOT TO TWEET? -- ALUMNI -- PROSPECTIVE STUDENTS -- CONCLUSION: IT IS ALL ABOUT TRUST -- REFERENCES.

AM I INVITED? SOCIAL MEDIA AND ALUMNI RELATIONS -- WHY ENGAGE IN SNS -- DRESS CODE: HOW TO BE SUCCESSFUL WITH SNS -- ANALYZING IMPACT -- EXAMPLES OF SUCCESS -- SNS EXAMPLES: FACEBOOK, LINKEDIN, TWITTER, AND YOUTUBE -- SNS PLANNNG 101- TOOLS -- DISCLAIMER -- REFERENCES -- TWITTER IN HIGHER EDUCATION: FROM APPLICATION TO ALUMNI RELATIONS -- WHAT IS TWITTER? -- TWITTER BASICS -- PLANNING AND TECHNOLOGY -- CONTENT STRATEGY -- UNIVERSITY COMMUNICATIONS -- MEDIA RELATIONS -- ADMISSIONS -- CAREER SERVICES -- ALUMNI RELATIONS -- THE FUTURE -- CONCLUSION -- REFERENCES -- ABOUT THE AUTHORS -- SUBJECT INDEX.