Contents -- Acknowledgements -- Introduction -- The rapid evolution of (digital) marketing -- Case study 1 Dockers 'pants dance' -- Case study 2 The truth about smart -- Case study 3 Doritos Hotel 626 -- Case study 4 Lynx Primal Instinct -- Case study 5 Rage Against the Machine for Christmas number one -- Case study 6 Pizza Hut iPhone application -- Case study 7 The Photographic Adventures of Nick Turpin -- Case study 8 TurboTax Super Status -- Case study 9 the Spoonful -- Case study 10 in an Absolut world -- Case study 11 Wario Land 'Shake It' YouTube shake-up -- Case study 12 Wall-E -- Case study 13 The Best Job in the World -- Case study 14 Star Trek -- Case study 15 Shadow Napping -- Case study 16 The Ozometer -- Case study 17 Playing the City -- Case study 18 Lost in Space -- Case study 19 Online as it happens -- Case study 20 The Ephemeral Museum -- Case study 21 Pepsi Makes Your Day -- Case study 22 12 cams create your rainbow -- Case study 23 World Malaria Day Twitter war -- Case study 24 Break the Cycle -- Case study 25 Barack Obama 2008 presidential campaign - the 15 swing states -- Looking forward to a creative digital future -- Index.