Contents -- List of contributors -- Foreword -- Introduction: The Trend to Open Innovation -- 01 What is Open Innovation? -- Where did Open Innovation come from? -- Multiple facets of Open Innovation -- Open Innovation implementations -- What else is Open Innovation? -- 02 What is Crowdsourcing? -- The history of crowds -- Crowdsourcing can disrupt -- Models for crowdsourcing -- How to crowdsource -- Conclusion -- 03 Open Innovation Typology -- Suggestive/Participative -- Suggestive/Invitational -- Directed/Invitational -- Directed/Participative -- Conclusion -- 04 The Importance of a Strategic Approach to Open Innovation -- Beyond your four walls -- Should Open Innovation live in R&D or marketing? -- Innovation is social -- A strategic approach to Open Innovation -- A holistic approach to Open Innovation -- Mobilizing for success -- Bringing it all together -- 05 Start at the End -- Measuring shared rewards -- More effective collaborations -- 06 Institutionalizing Open Innovation -- Making the case -- Defining Open Innovation -- Start small, get focused, build capability, get some wins and then expand -- Institutionalizing Open Innovation -- 07 The Strategic Context for Open Innovation -- Scouting for technology but we need effective communication -- How to focus your innovation efforts -- 08 Leadership Issues and Challenges in the OI World -- Common challenges -- Key considerations and best practices to enhance success -- Conclusion -- 09 Motivating the Crowd to Participate in Your Innovation Initiative -- The goal of the initiative -- Motivations -- Conclusion -- 10 How LG Electronics Is Transforming Itself into an Innovation Company -- Vision -- Approach -- Brand -- Organizational structure -- Tools -- Process -- Long journey -- 11 Bridging Open Innovation Gaps -- External and valuation gaps -- IP Gaps -- Internal gaps -- Conclusion.

12 Soft Skills for Open Innovation Success -- Introduction -- The OI professional -- OI soft vs hard skills -- Why it matters -- Soft skills -- Where are these people? -- Summary -- 13 Open Innovation with Customers: Co-creation at Threadless -- Challenges of identifying what customers want -- Co-creation at Threadless -- When customer co-creation makes sense -- Implementing co-creation -- 14 Introducing Open Innovation at Intuit -- Setting the context -- Internal innovation culture at Intuit -- Introducing OI at Intuit -- Staged model for introducing OI -- Reflection and generalization -- 15 Problem description in Open Problem Solving: How to overcome cognitive and psychological roadblocks -- Open Innovation vs Open Problem Solving -- From 'define and try' to 'describe and search' -- Psychological roadblocks in OPS -- Describing a problem for others to solve -- 16 Building the Culture for Open Innovation and Crowdsourcing -- Positive culture traits -- Common cultural blocks -- Initiating an OI project -- Steps to take -- 17 Overcoming Resistance to OI -- Status quo to modularity -- Breaking out of the comfort zone: modularity to OI -- How to get there -- In closing -- 18 Managing Legal and IP Issues -- Defining IP and confidentiality in the context of an OI strategy -- Managing vs protecting IP -- Creating an OI IP strategy -- Weaving together the threads of IP, confidentiality and timing -- Moving through the stages of OI -- Bringing it all together -- 19 Fast, Open and Global - The future of innovation -- Fast as in fail fast and fail often -- Global as in innovation happens anywhere -- 20 The Power of Open Collaboration in Connecting People -- Arki - inspired by everyday life -- People driving innovation -- Innovation at Nokia -- OI driving new opportunities -- Global innovation -- Innovation and collaboration, driven by people.

21 Common Mistakes and Stress Points -- Defining your innovation strategy -- Identifying and selecting innovations -- Turning promising ideas into commercial realities -- Be open to external partnering -- Extracting value from every idea -- Conclusion -- 22 Attracting Open Innovation Partners - Portals, publicity and people -- Why is attraction important? -- How attractive a partner are you? -- Partnering in action -- The large vs small dynamic -- The importance of people and relationships -- Summary -- 23 Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms -- Where OI crowdsourcing platforms fail -- A disruptive approach: Multistep Dynamic Expert Sourcing (MDES) -- Conclusion -- 24 The Acceleration of Innovation -- Bringing 'fail' into the fold -- What can be accelerated? -- Crowdsourcing, collaboration and co-creation -- One actionable output vs 12,000 ideas -- The results -- 25 Envisioning the Future of Innovation -- Why Einstein was right -- Defining good challenges -- Why Edison was wrong -- Integration and commercialization are key -- Recommended Reading -- Notes and References -- Index.