CONTENTS -- FOREWORD -- PREFACE -- INTRODUCTION -- PART ONE -- 01 Start planning long before your attack -- 02 Don't get stuck in history -- 03 Spread panic -- 04 Do market research the shark way -- 05 Find blind spots to bite -- 06 Strike unpredictably -- 07 Timing is key to successful attacks -- 08 Move or die -- 09 Kill with style -- 10 Write a Sharkonomics "attack list" -- PART TWO -- Introduction: Defence -- 01 Develop your defence strategies years before you get attacked -- 02 Never stand still -- 03 Let others spread the buzz -- 04 Don't panic when under shark attack -- 05 Find out where your blind spots are -- 06 When entering a new market,don't send out press releases too early -- 07 Sharks will not attack you if there is an easiertarget around -- 08 Don't act like a victim -- 09 Attack is good defence -- 10 Develop better escape tactics than the hunter -- Acknowledgments -- Recommended reading -- Notes -- About the author.