Cover -- Contents -- Acknowledgments -- Foreword -- Introduction: Commodity Activism in Neoliberal Times -- PART ONE: BRAND, CULTURE, ACTION -- 1 Brand Me "Activist" -- 2 "Free Self-Esteem Tools?": Brand Culture, Gender, and the Dove Real Beauty Campaign -- 3 Citizen Brand: ABC and the Do Good Turn in US Television -- 4 Good Housekeeping: Green Products and Consumer Activism -- PART TWO: CELEBRITY, COMMODITY, CITIZENSHIP -- 5 Make It Right? Brad Pitt, Post-Katrina Rebuilding, and the Spectacularization of Disaster -- 6 Diamonds (Are from Sierra Leone): Bling and the Promise of Consumer Citizenship -- 7 Salma Hayek's Celebrity Activism: Constructing Race, Ethnicity, and Gender as Mainstream Global Commodities -- 8 Mother Angelina: Hollywood Philanthropy Personified -- 9 "Fair Vanity": The Visual Culture of Humanitarianism in the Age of Commodity Activism -- PART THREE: COMMUNITY, MOVEMENTS , POLITICS -- 10 Civic Fitness: The Body Politics of Commodity Activism -- 11 Eating for Change -- 12 Changing the World One Orgasm at a Time: Sex Positive Retail Activism -- 13 Pay-for Culture: Television Activism in a Neoliberal Digital Age -- 14 Feeling Good While Buying Goods: Promoting Commodity Activism to Latina Consumers -- About the Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W.