Title page -- Copyright page -- Contents -- Preface -- Introduction -- CHAPTER 1: eNewsletters -- How eNewsletters Work -- Digital -- Customizable -- Intelligent -- Ongoing Social Engagement with eNewsletters -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After eNewsletters -- Best Practices for eNewsletters -- Writing Relevant Content -- Avoiding Spam -- Capturing E-Mail Addresses -- Getting Started with eNewsletters -- CHAPTER 2: Facebook -- What Is Facebook? -- How Facebook Works -- Ways to Connect on Facebook -- Facebook Pages -- Facebook Groups -- Facebook Events -- Benefits of Facebook -- Ongoing Social Engagement with Facebook -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Facebook -- Advertising on Facebook -- Creating a Facebook Ad -- Targeting Your Ad -- Measuring Return on Investment of Facebook Ads -- Privacy and Safety Concerns on Facebook -- Clear User Policy -- Parent Training -- Student Training -- Monitoring Student Activity Online -- Tech-Savvy Facebook -- iFrames -- Check-Ins -- Getting Started with Facebook -- CHAPTER 3: Twitter -- How Twitter Works -- Reading Tweets -- Posting Tweets -- Learning the Twitter Lingo -- @Usernames -- #Keywords -- Retweets -- Twitter Features -- Following and Followers -- Direct Messages -- Twitter Search -- Trending Topics -- Latest News -- Ongoing Social Engagement with Twitter -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Twitter -- Best Practices for Using Twitter -- Engaging Mentors -- 140-Character Professional Development -- Getting Started with Twitter -- CHAPTER 4: School Website -- Your School Website Is More Important Than Ever -- Collect Information -- Invite Engagement -- Content Management Systems for Today's Websites -- Multiple Users.

Static Pages -- Updated Posts -- Content Categories -- Keyword Tags -- Themes -- Plug-Ins -- Ongoing Social Engagement with a School Website -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Designing an Effective School Website -- What to Include on Your School Website -- What to Avoid on Your School Website -- Advanced Features of Your School Website -- Getting Started with Your School Website -- CHAPTER 5: Ning -- What Is an Online Collaborative Network? -- How Does Ning Work? -- Ning Features -- Profiles -- Messages -- Blogs -- Forums -- Groups -- Multimedia Sharing -- Main Page -- Ongoing Social Engagement with Ning -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Ning -- Fully Engaging Parents in Online Collaboration Through Ning Groups -- Managing Inappropriate Content on Your Network -- Blocking -- Flagging -- Best Practices with Ning -- Beta Testing -- User Management -- Password Protection -- Getting Started with Ning -- CHAPTER 6: YouTube -- How YouTube Works -- Interacting with YouTube -- Ongoing Social Engagement with YouTube -- Awareness -- Feedback -- Collaboration -- Advocacy -- Classroom Teaching with YouTube -- Video Lectures -- Flipped Classroom -- Student-Created Projects -- Inspirational Videos -- Annotated Adventures -- Other Ways to Use YouTube -- Recruiting Students with YouTube -- Recruiting Teachers with YouTube -- Getting Started with YouTube -- CHAPTER 7: Online Surveys -- Surveys Are Now Social -- Survey Tools -- Ten Steps to Online Survey Success -- Features of Online Surveys -- Planning an Online Survey -- Ongoing Social Engagement with Online Surveys -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Online Surveys -- Survey Filtering and Chart Creation -- Exporting Survey Data.

Tracking Feedback over Time -- Online Surveys in the Classroom -- Getting Started with Online Surveys -- CHAPTER 8: E-Mail -- Inbox Overload -- A Smarter E-Mail System -- Batch Processing -- Four-Step E-Mail Processing -- Setting Up Five Folders -- Receiving Less E-Mail -- Advanced Tips for Using E-Mail -- Undo Send -- Canned Responses -- Schoolwide E-Mail Rules -- Smart Subjects -- Single-Topic E-Mails -- Standardized Signatures -- Ongoing Social Engagement with E-Mail -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After E-Mail -- Getting Started with E-Mail -- CHAPTER 9: Classroom Portals -- Features of Classroom Portals -- Benefits of Classroom Portals -- Enhanced Access -- Enabled Collaboration -- Authentic Assessment -- Increased Engagement -- Real-World Relevance -- Fewer Photocopies -- Ongoing Social Engagement with Classroom Portals -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Classroom Portals -- Tips for Implementing Classroom Portals -- Use a Widely Adopted Tool -- Share Best Practices -- Offer Training Resources -- Evaluate Implementation -- Getting Started with Classroom Portals -- CHAPTER 10: Student Portfolios -- Features of Student Portfolios -- "About Me" Page -- Students' Best Work -- Learning Goals -- Online Résumé -- Why Use Student Portfolios? -- Best Practices for Student Portfolios -- Have a Planned Rollout -- Attend to Frequency Concerns -- Address Plagiarism -- Technology Tips for Student Portfolios -- Ongoing Social Engagement with Student Portfolios -- Awareness -- Feedback -- Collaboration -- Advocacy -- Getting Started with Student Portfolios -- CHAPTER 11: School Leader's Blog -- What Is a Blog? -- Why Use a Blog? -- Casting a Leadership Vision -- Sharing Your School's Story -- Influencing the Educational Community.

Improving your Professional Practice -- Growing Your Platform and Career -- Finding Topics to Write About -- Frequently Asked Questions -- The Local News -- The National News -- Other Blogs -- Quotes -- Idea Websites -- Trending Topics -- Finding Time to Blog -- Use Your Morning Commute -- Establish a Daily Routine -- Blog First Thing in the Morning -- Reflect in the Afternoon -- Features of Your Blogging Platform -- Building Your Platform -- Best Practices for Blogging -- Make It Look Professional -- Keep It Updated -- Keep It Appropriate -- Make It Accessible -- Make It Searchable -- Make It Shareable -- Ongoing Social Engagement with a School Leader's Blog -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Starting a Blog -- Getting Started with Your Blog -- CHAPTER 12: Mobile Devices -- More Than a Phone -- Available Tools -- Setting Up Your Devices -- Introduction To Apps -- Downloading Apps -- Adopting New Apps -- Increasing Your Productivity with Mobile Devices -- To-Do Apps -- Calendar and Appointment Management -- Messaging and Communication -- Custom Mobile Apps -- Document Access and Backup -- Professional Development -- Personal Health -- Cell Phones and Parents -- Your Cell Phone Number -- Voicemail Hotline -- Emergencies -- Cell Phones and Students -- Ongoing Social Engagement with Mobile Devices -- Awareness -- Feedback -- Collaboration -- Advocacy -- Another New Category of Mobile Devices -- Getting Started with Mobile Devices -- CHAPTER 13: LinkedIn -- What Is LinkedIn? -- How LinkedIn Works -- Features of LinkedIn -- "People You May Know" -- Groups -- Profile Applications -- Ongoing Social Engagement with LinkedIn -- Awareness -- Feedback -- Collaboration -- Advocacy -- Hiring Great Teachers Before and After LinkedIn -- LinkedIn Best Practices -- Provide Value -- Connect Professionally.

Reply Promptly and Appropriately -- Next-Level LinkedIn -- Establishing Your School's Organization Page -- Creating LinkedIn Ads -- Engaging Donors and Community Members -- Getting Started with LinkedIn -- CHAPTER 14: Google+ -- What Is Google+? -- Google+ Features -- Profiles -- Stream -- Sparks -- Hangouts -- Huddle -- Circles -- Photos -- Integration -- Ongoing Social Engagement with Google+ -- Awareness -- Feedback -- Collaboration -- Advocacy -- Common School Tasks Before and After Google+ -- Getting Started with Google+ -- CHAPTER 15: Your Online Presence -- Improving Your Web Visibility -- Strategies to Increase Your Online Presence -- Frequently Posting Relevant Content -- Unifying Domain Names and Usernames -- Widely Distributing Content -- Managing Your School's Reputation Online -- Using Location-Based Tools -- Getting Started with Your Online Presence -- CHAPTER 16: Social Media in Practice -- Promoting a Schoolwide Community Service Day -- The Event -- Planning the Event -- Announcing the Event -- Scheduling the Event -- Sharing the Event -- Reflecting on the Day -- Recruiting, Screening, and Hiring Teachers -- The Tools We Use -- Screening Candidates with Social Media -- Making the Call (or Not) -- Grant Funding with Social Media -- Locating Grant Sources -- Managing the Grant Writing Process -- Updating Your School Website -- Tracking Grant Application Deadlines -- Announcing Grant Awards -- Implementing Grant Programs -- Soliciting Donations with Social Media -- Direct Outreach -- Affiliate Programs -- Online Donation Sites -- Getting Started with Social Media -- CHAPTER 17: Internet Safety -- Dangers Online -- Six Safety Steps -- Start Small -- Get Trained -- Hire Great Faculty and Staff -- Teach Parents -- Use Group Policing -- Build a Culture of Collaboration -- Getting Started with Internet Safety -- Acknowledgments.

About the Author.