Contents -- Acknowledgments -- Foreword by Perry Marshall -- Preface -- 1. Why LinkedIn? -- THE INFO GOLD MINE -- SOUPED-UP SEARCH ENGINE -- CONCLUSION -- 2. Getting Started on LinkedIn -- DETERMINE YOUR LINKEDIN OBJECTIVE -- WHAT ABOUT OTHER NETWORKING WEBSITES? -- CONCLUSION -- 3. Creating Your LinkedIn Account -- CONCLUSION -- 4. Supercharging Your LinkedIn Profile -- PROFILE HEADLINE -- PROFILE PICTURE -- STATUS UPDATE -- EXPERIENCE -- EDUCATION -- ADDITIONAL INFORMATION -- ADDING YOUR SOCIAL MEDIA ACCOUNTS -- CONCLUSION -- 5. LinkedIn Privacy Settings -- PUBLIC PROFILE -- CONCLUSION -- 6. A Tour of Your LinkedIn Homepage -- CONCLUSION -- 7. LinkedIn for Companies -- COMPONENTS OF A COMPANY PROFILE -- COMPANY STATUS UPDATES -- CREATING YOUR COMPANY PAGE -- CONCLUSION -- 8. LinkedIn Search -- KEYWORDS ARE KING -- TAKING ADVANTAGE OF THE SORT OPTION -- ADVANCED LINKEDIN SEARCH -- SALES REP SELLING CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE -- A MORE DIRECT ROUTE TO HOT PROSPECTS -- LINKEDIN REFERENCE SEARCH -- SAVED SEARCHES -- ADVANCED JOB SEARCH -- ADVANCED ANSWERS SEARCH -- THE DARK SIDE OF LINKEDIN SEARCH -- CONCLUSION -- 9. Getting Found on LinkedIn -- KEYWORD SELECTION -- COMPETITIVE ANALYSIS -- THE GOOGLE KEYWORD TOOL -- CONCLUSION -- 10. Giving and Receiving LinkedIn Recommendations -- HOW CAN SOCIAL PROOF GET YOU HIRED IN TODAY'S ECONOMY? -- WHAT ARE LINKEDIN RECOMMENDATIONS? -- WHY DO I NEED LINKEDIN RECOMMENDATIONS? -- HOW MANY LINKEDIN RECOMMENDATIONS SHOULD I HAVE? -- WHAT MAKES A LINKEDIN RECOMMENDATION GREAT? -- WHAT TO SAY IN YOUR RECOMMENDATIONS -- WHO SHOULD I RECOMMEND? -- HOW TO ASK FOR RECOMMENDATIONS -- CONCLUSION -- 11. Connecting with Others -- STRATEGIC NETWORKING -- OPEN NETWORKING -- POP QUIZ -- CONNECTION REQUEST ETIQUETTE -- REMOVING A CONNECTION -- CONCLUSION -- 12. Using LinkedIn In Mailto Reach Out.

LINKEDIN INMAIL VS. INTRODUCTIONS -- WHAT IS INMAIL? -- TIPS FOR WRITING INMAILS TO INCREASE YOUR RESPONSE RATES -- CONCLUSION -- 13. LinkedIn Groups -- WHAT ARE LINKEDIN GROUPS? -- WHAT IS THE BEST WAY TO USE GROUPS? -- CONCLUSION -- 14. Mastering LinkedIn Answers -- LINKEDIN'S VERSION OF THE BBS -- ASKING A QUESTION -- ANSWERING QUESTIONS -- LET'S PRACTICE -- MAKE A PLAN -- LET'S ANSWER SOME QUESTIONS! -- YOUR OPTIONS WHEN ANSWERING QUESTIONS -- WRITING GREAT ANSWERS -- EARNING EXPERTISE -- CONCLUSION -- 15. Monitoring Your Network -- USING TAGS -- CONCLUSION -- 16. LinkedIn Apps -- TWEETS -- SLIDESHARE PRESENTATIONS -- GOOGLE PRESENTATION -- CREATIVE PORTFOLIO DISPLAY -- E-BOOKSHELF -- WORDPRESS -- BLOG LINK -- PROJECTS AND TEAMSPACES -- EVENTS -- READING LIST BY AMAZON -- MYTRAVEL -- GITHUB -- POLLS -- REAL ESTATE PRO -- LAWYER RATINGS -- BOX.NET -- CONCLUSION -- 17. LinkedIn Tools -- LINKEDIN MOBILE -- CARDMUNCH -- LINKEDIN LABS -- CONCLUSION -- 18. Creating and Managing LinkedIn Groups -- HOW TO START A GROUP -- GROUP SETTINGS -- PERMISSIONS -- RESTRICTIONS -- MEMBERSHIP -- MANAGING THE GROUP -- CONCLUSION -- 19. Recruiting New Employees -- TIPS TO HELP YOUR RECRUITING EFFORT -- LINKEDIN RECRUITING SOLUTIONS -- LINKEDIN RECRUITER CORPORATE EDITION -- RECRUITER PROFESSIONAL SERVICES -- REFERRAL ENGINE -- TALENT DIRECT -- THE JOBS NETWORK -- LINKEDIN CAREER PAGES -- WORK WITH US -- RECRUITMENT ADS -- RECRUITMENT INSIGHTS -- CONCLUSION -- 20. LinkedIn for Sales and Marketing Professionals -- BUILDING YOUR LINKEDIN NETWORK -- SHOULD YOU GO ANONYMOUS? -- LEVERAGING YOUR COMPANY PAGE -- LEVERAGING YOUR COMPANY GROUP -- PROSPECTING ON LINKEDIN -- LINKEDIN COMPANY GROUPS -- CONCLUSION -- 21. LinkedIn Advertising -- ADVERTISING OPTIONS -- LEAD COLLECTION IN LINKEDIN ADS -- SELF-SERVICE ADVERTISING -- ENHANCED MARKETING SOLUTIONS -- ANSWERS SPONSORSHIPS.

CONTENT ADS -- INMAIL PARTNER MESSAGES -- POLLS SPONSORSHIP -- SOCIAL OR RECOMMENDATION ADS -- CONCLUSION -- 22. Creating LinkedIn Ads That Convert Like Crazy -- SELLING ON LINKEDIN -- CREATE LASER-FOCUSED CAMPAIGNS -- WRITING EFFECTIVE ADS -- LINKEDIN SELF-SERVICE ADS -- CREATING ATTENTION-GRABBING HEADLINES -- FACTORS THAT GENERATE CLICKS -- BRAINSTORMING HEADLINES -- THE OLD MAGAZINE RACK TRICK -- CREATE A SWIPE FILE -- WRITING YOUR AD COPY -- THE POWER OF IMAGES -- FOLLOW EDITORIAL GUIDELINES -- A/B SPLIT TESTING -- TARGETING YOUR ADS -- BIDDING -- HOW TO MEASURE SUCCESS AND IMPROVE YOUR PERFORMANCE -- CONCLUSION -- 23. Finding a Job on LinkedIn -- LET'S FIND A JOB! -- JOB SEEKER PREMIUM -- CONCLUSION -- 24. Commencement -- LinkedIn Glossary -- Index.