Social Media Commerce For Dummies -- About the Author -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- How to Read This Book -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Where to Go from Here -- Part I: Prepping for Social Media Commerce -- Chapter 1: Social Media Commerce and Your Bottom Line -- Social Commerce Beginnings -- Defining Social Media, Social Business, and Social Commerce -- Making Money by Connecting with People -- Changing Communication through Technology -- Creating Relationships with Your Customers -- Creating a Social Media Action Plan -- Chapter 2: Competing in the Social Media Realm -- Big Advantages of a Small Business -- Examining Big-Business Mistakes -- Studying Success Stories -- Finding the Time to Initiate Social Media Commerce -- Chapter 3: Creating a Social Media Policy -- Twelve Guiding Words -- Determining Employee Guidelines -- Establishing Clear Company Guidelines -- Part II: Adapting Your Web Presence -- Chapter 4: Passive Engagement: Creating a Social Persona through Your Website -- Getting Started with the Basics -- Getting, Engaging, and Keeping Customers -- Blogging for Your Business -- Chapter 5: Active Engagement: Connecting Directly with Your Customers -- Romancing the Customer -- Understanding How Service Affects Sales -- Educating Your Customers through FAQs -- Connecting with Your Customers through Web Chat -- Chapter 6: Claiming Your Space on Review Sites -- Amazon and eBay Lead the Way -- Understanding the Effects of Peer-to-Peer Reviews -- Three Review Sites to Watch -- Handling Positive and Negative Reviews -- Chapter 7: Knowing Where to Share Your Content -- Posting on Facebook and Twitter -- Posting Videos on YouTube -- Developing Your Own Podcasts -- Sharing Your Photos -- Part III: Casting for and Catching Customers.

Chapter 8: Finding Your Customer on the Social Web -- Simplifying the Data Machine -- Understanding Your Customer Demographics -- Using Free Tools to Find Customers Online -- Big Online Numbers Don't Mean Dollars -- Chapter 9: Seizing the Social Media Conversation -- Building a Community on Twitter -- Making Friends and Fans on Facebook -- Finding Other Social Media Sites -- Chapter 10: Cashing In: Doing Real Business Online -- Making It Easy for Your Customer to Do Business Online -- Using Cost-Effective SaaS Cloud Services -- Boosting Your Web Presence with Apps and the Facebook Store -- Chapter 11: Building Revenue through Links and Deals -- Helping Amazon Help You -- Pinning on Pinterest -- Joining a Local Social Platform: MerchantCircle -- Chapter 12: Making a Direct Hit with Mobile -- Making Your Site Mobile-Friendly -- Developing Your Own App -- Checking In by Mobile -- Part IV: Supporting Your Social Media Commerce Efforts -- Chapter 13: Handling Customer Service without Picking Up the Phone (Well, Almost) -- Handling Customer Service Issues Online -- Participating in Customer Service, Social Media-Style -- Building Your Own Community -- Chapter 14: Monitoring Your Online Reputation -- Free Speech and the Law -- Monitoring Comments with Google -- Listening in on Blogs and Twitter -- Chapter 15: Marketing in a Social Way: New Media Advertising -- Building Sales through E-Mail -- Targeting Your Audience on Facebook -- Chapter 16: Improving Productivity with Apps and Widgets -- Using Client Apps to Manage Twitter -- Tracking Your Links with bitly -- Scheduling Posts with BufferApp -- Managing with HootSuite -- Part V: The Part of Tens -- Chapter 17: Ten Ways to Build an Online Presence Now -- Go to a Search Engine -- Find Listings on Review Sites -- Get Your Website Up to Snuff -- Sign Up for a Facebook Business Page -- Study Your Competition.

Identify Your Community through Keyword Searches -- Update Your LinkedIn Page -- Promote with Friends and Associates -- Schedule Social Media Time -- Enjoy Social Media -- Chapter 18: Ten Ways to Get Social Media Feedback -- Crowdsourcing Your Following -- Collecting Product Feedback on Twitter -- Study Sentiment on Social Mention -- Twitter Lists: Seeking Industry Experts -- Creating Your Own Feedback Community -- Adding a Survey to Your Website or Blog -- Running a Poll on Facebook -- Crowdsourcing a Video Focus Group -- Crowdsourcing via YouTube Video -- Asking and Answering Questions on LinkedIn -- Glossary -- Index.