Cover -- Contents -- 1 Digital Evolution and the Food Photography Revolution -- When Worlds Collide -- Photography 101 -- Gearing Up for Food Photography -- The Last Word -- 2 Food Photography: The Basics -- Photography for Beginners -- The Rule of Thirds -- Use of Shapes -- Camera Angles -- Straight-On Angle -- Above Angle -- Overhead Angle -- Dutch or Tilted Angle -- Color Temperature and White/Gray Balancing -- Mirror Up -- Lighting Made Simple -- Side Light -- Overhead Lighting -- Overcast Lighting -- A Final Word about Natural Light -- A Note about Lighting Equipment -- Use of a Single Flash -- Telling a Story -- Building a Portfolio -- Additional Equipment -- The Last Word -- 3 Food Styling -- Assembling the Right Team -- Working with Food Stylists -- Advice from an Expert -- The Kit -- Set Styling -- Some Basic Techniques -- If It Doesn't Work -- Frequent Styling Situations -- Props -- The Last Word -- 4 Studio Equipment for Food Photography -- Flash Units/Strobes -- Strobe Modifiers -- Light Modifiers -- Cookie Cutters -- Flags -- Cutters -- Fingers and Dots -- Grip Equipment -- Artificial Light -- Syncing a Flash -- Syncro-Sun -- Miscellaneous Tools -- Other Types of Artificial Light -- The Last Word -- 5 Advanced Lighting for Digital Photography -- Artificial Lighting -- Lighting Food -- Lighting Drinks -- Other Considerations -- Ice and Garnish -- Pours -- Different Perspectives -- The Last Word -- 6 Food Photography: The Next Level -- Mastering Food Photography -- Fixing Images on Set -- Filling Holes -- Little Moves Equal Big Changes -- Can't You Just Fix It in the Computer? -- Post-Production Essentials -- Shooting with Layouts -- Composing a Layout -- Problem Solving -- The Last Word -- 7 The Business of Food Photography -- Turning Pro -- Business Strategy -- Business Entities -- Hiring Professionals -- Sales Tax.

Keeping the Books -- Prospecting for Clients -- What to Charge -- Coordinating the Shoot -- Pre-Production -- Production -- Post-Production -- Delivering the Final Job -- Building Your Business -- Promises, Promises -- Revenue Streams -- Choosing a Direction -- Where to Begin? -- The Digital Portfolio -- Creating a Pipeline -- Branding -- Getting Started -- Dealing with Clients -- The Last Word -- 8 The Art of Food Photography -- Balancing Commerce and Art -- Self-Assignments -- Series 1-Frozen Foods -- Series 2-Study in Peeps -- Series 3-Chinatown -- Standalone Art -- The Last Word -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I-J -- K -- L -- M -- N -- O -- P -- Q-R -- S -- T -- U -- V -- W-X -- Y-Z.