Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking -- Contents -- Introduction -- Chapter 1: The Importance of Fundamentals -- Sunk Cost Fallacy -- Distinguishing Rizzutoisms and Sheer Folly from Business Brilliance -- The Key Is Attributes, Not Core Competencies -- The Master of Salient Differentiators: Apple -- Process -- The Importance of Reinforcing Business Models -- Grocery Delivery -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 2: Finding the Right Market Opportunities -- TDS-A Transition to the Publishing Supply Chain of Today -- MP3.com, Apple, Sony and Lessons Learned Today -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 3: Managing the Risk of Growth -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 4: Choosing and Competing Effectively -- The Story of the Agricultural Chemical Manufacturer and the Helicopter Pilot -- Legacy Frameworks: The Industry's Supply Chain -- The Value Chain, Strategic Control Points, and Competency Gaps-Jeppesen's Expansion into the Marine Environment -- Key Points in Developing a Strategic Control Point -- Expanding along the Value Chain Follows a Classic Process -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 5: Targeting the Right Customers in the Right Space with the Right Offering -- The Story of Henry Ford and the Vagabonds -- Intuition -- Nike's Beachhead Strategies-Getting to the Key Segments and Following the Money -- American Express and the Strategic Implications of Segmentation Choice -- Process -- How-to Guide for Managers -- Segmentation Exercise -- Chapter Summary and Key Business Principles -- Some General Rules to Remember -- Key Business Tools -- Chapter 6: Understanding Your Customers in the Right Space.

Choice Analysis and Customer Insight, Quantified -- Research-Be Wary of Sales Force Intelligence -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 7: Vertical Incentive Alignment and Asset Specificity -- Virtual Vertical Integration -- Issues That Arise -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 8: Setting Tactics in Today's Environment -- The Story of the Whaling Ship Essex . . . Why What You Know May Be More Dangerous than What You Don't -- Points of Positioning -- Points in Time-Offering Timing -- Points of Value-Value Extraction Considerations -- Winner's Curse -- The "Yes but . . ." Winner's Curse Rizzutoism -- How to Take Advantage of the "Yes but" Winner's Curse Rizzutoism -- Points of Access-Strategic Barriers to Entry and the Story of Blockbuster -- Points of Touch-The Embodiment of Your Strategy -- Chapter Summary and Key Business Principles -- Key Business Tools -- Chapter 9: What Is So Different about Today? Conclusions and Lessons for the Future -- Speed -- Interconnectedness -- Ubiquity (Mobile) -- Always On -- Notes -- Index.