Front Cover -- Social Media Security -- Copyright Page -- Contents -- Acknowledgements -- About the Author -- About the Technical Editor -- 1 What is Social Media? -- What is social media? -- Understanding social media -- Different types and classifications -- Collaboration -- Blogs -- Content communities -- Social networking sites -- Virtual worlds -- Sites that fall under multiple classifications -- The value of social media -- Value can be found in the potential -- Mobile social media -- Cutting edge versus bleeding edge -- Dealing with the "is it a fad?" question -- Brief history of social networking -- The problems that come with social media -- Is security really an issue? -- Taking the good with the bad -- Bibliography -- 2 Opportunities of Social Media -- Opportunities of social media -- New methods of marketing to customers -- Branding -- Building social authority -- Engaging customers -- FOMO -- Sharing information -- Knowing what NOT to say -- Getting the word out -- COBRAs -- eWOM -- Hashtags -- Missing the mark … mistakes in responding to people -- Taking advantage of collective intelligence -- Bibliography -- 3 Employment and Social Media -- Employment and social media -- Using social media to find employees -- Candidate screening -- Asking for a prospective or current employee's password -- Legal issues -- Using social media to find employment -- Getting referrals -- Branding yourself -- LinkedIn -- Endorsements and recommendations -- Creating a custom URL on LinkedIn -- Getting the word out -- Limiting personal information -- Adding too much additional information -- Public profiles -- Passwords -- Your password may have already been compromised -- Hacking 101 -- Securing other settings on LinkedIn -- Employees using social media -- Allowing social media in the workplace -- Bibliography.

4 Considerations for setting up Social Media -- Considerations for setting up social media -- Why are we doing this? -- Requirements gathering -- What is the place of social media in your organization? -- Is it really needed? -- How will it be used? -- How will it not be used? -- Identifying your audience -- Younger audiences -- Internet versus intranet -- What's being said about your brand? -- Monitoring conversations -- Making the right decisions early -- Setting corporate goals -- Getting the right people together -- Remembering technology in the equation -- Nonwork computers -- Shortened URLs and related risks -- Examine suspicious URLs -- Using centralized corporate accounts and email -- Identifying how you'll represent yourself on the Internet -- Approved representatives -- Preexisting accounts -- Privacy -- Some privacy concerns in using social media -- Training and policy -- Bibliography -- 5 Being Bold Versus being Overlooked -- Being bold versus being overlooked -- Good social media campaigns -- Bad social media campaigns -- Sometimes it's better to be overlooked -- Social media hoaxes -- The human factor -- The oops factor -- Acronyms and abbreviations in messaging -- Netiquette -- Don't feed the trolls -- Content management -- Stale and outdated content -- Following trends -- Linking content across different sites -- Linking twitter to linkedin -- Linking your twitter account to facebook -- Linking your facebook page to twitter -- Adding internet social media content to a web page -- Censorship -- Censorship by country -- Self-censorship -- Censoring your pages and blogs -- Humor -- Promotion of social media -- Contests -- Directories -- Not everyone is on the internet -- Bibliography -- 6 Risks of Social Media -- Risks of social media -- Sources of risk -- Public embarrassment -- The content you post can and will be held against you.

Divorce cases and social media -- Removing videos from YouTube -- Removing photos and tags that others post on Facebook -- Removing posts on Facebook -- Hiding content -- Reporting abuse -- Once it's out there, it's out there -- False information -- Misrepresenting yourself -- Misrepresenting your business -- False information isn't necessarily bad -- Information leakage -- Be clear about what's private -- Providing too much information -- WikiLeaks -- Corporate espionage -- Retention and archiving content -- eDiscovery -- Backing up social media -- Archive Facebook -- Archive Twitter -- Multisite third-party tools -- Other tools for individual sites -- Loss of data/equipment -- Selling and recycling equipment -- Wiping hard disks -- Lost or stolen phone/tablet -- Backup and restore -- Using windows backup -- Web-based solutions -- Backing up a cell phone or tablet -- Personal data or equipment -- BYOD -- Bibliography -- 7 The Dark Side -- The dark side of social media -- Cybercrime -- Scams -- Using secure browsing -- Cyberstalking -- Protecting yourself -- Cyberbullying -- Cybersex and other intimate issues -- Romance scams -- Chat rooms -- Blocking chat in Facebook -- Cybersex -- Sexting -- Fake photos and video -- Explicit content on social media sites -- Explicit content of yourself or loved ones -- Predators -- Monitoring tools -- Social engineering -- Dumpster diving -- Phishing -- Fake sites -- Fake sites for purposes other than phishing -- Fake or shortened URLs -- Norton Safe Web -- Anti-phishing protection in browsers -- Hacked accounts -- An example of how hacking works -- Protecting yourself -- Defaced sites -- Keeping track of who's logged on -- Trusted contacts -- Bibliography -- 8 Risk Management -- Risk management -- Assessing risks -- Sources of risk revisited -- Laws and regulations -- Privacy policies and terms of service.

Sarbanes-Oxley act -- Health insurance portability and accountability act -- Fair information practice principles -- Payment card industry data security standard -- Digital millennium copyright act -- Removing content from Google -- Intellectual property and trademark infringement -- Discrimination -- Defamation -- Harassment -- Insurance -- Forensics -- Digital forensic software -- Don't delete messages -- Reverse lookups -- Finding the approximate geographic location -- Using Facebook -- Acquiring information from social media sites -- Police use of social media -- Incriminating yourself -- Defending yourself online -- Outdated content -- Direct use of social media to solve crimes -- Malware, viruses, and exploit distribution -- Scareware/ransomware -- Baiting -- Browser hijacking -- Protecting yourself from backdoors and exploits -- Protecting yourself from viruses and malware -- Bibliography -- 9 Policies and Privacy -- Policies -- Pros and cons -- Creating a policy -- Online social behavior -- Enforcing policies -- Getting people to read it -- Policies affected by social media -- Acceptable use -- Antidiscrimination and antiharassment -- Confidentiality -- Intellectual property -- Records retention -- Moonlighting -- Noncompete and nonsolicitation agreements -- Code of conduct and ethics -- How not to report a violation -- Privacy -- Your own worst enemy -- What friends say about you -- Using Facebook lists -- Create new lists -- Restricted list -- Restricting who can see your Facebook posts -- Limiting past posts -- Restricting who can see your friends and who you follow -- Protecting your tweets -- Checking the risk of a site -- Blocking sites through the browser -- Parental control software -- Blocking users -- Blocking users on Facebook -- Unblocking users -- Blocking invites -- Blocking users on Twitter -- Blocking users on YouTube.

Blacklisting users on WordPress -- Controlling app privacy -- Managing apps on Facebook -- Checking the privacy of apps before you install -- Removing apps -- Blocking apps in Facebook -- Unblocking apps -- Location awareness -- Being aware of your location and situation -- Location-based social networks -- Removing location information from Facebook -- Removing location information from Twitter -- Hiding events -- Privacy of photos -- Geotags -- Bibliography -- 10 Security -- Security -- Keeping track of accounts -- Security reviews -- Security strategies -- Fake accounts -- Brandjacking -- Brandjacking as part of an attack -- Defensive profiles to prevent impersonation -- Reporting fake accounts on Facebook -- Reporting inappropriate profiles on LinkedIn -- Passwords -- Bad passwords -- Good passwords -- Hacking 101 -- Verification for password resets -- Protecting your account with two-step verification -- Privacy and information sharing -- Locking down personal information -- Contact information on Facebook -- Basic information on Facebook -- Likes on Facebook -- Privacy shortcuts -- Doxxing -- Doxxing 101 -- The human flesh search engine -- Facebook graph search -- Controlling exposure to search in Facebook -- Content security -- Preapproving or turning off comments -- Stop people from posting on your timeline -- Controlling what others see -- Controlling tags -- Hiding sections of a timeline -- Seeing through the eyes of others -- Bibliography -- 11 Where do We go from Here? -- Where do we go from here? -- The pitch, the promise, and the reality -- Who's in charge here? -- Accountability -- Accountability in a crisis -- Governance -- Developing plans, policies, and guidelines -- The scope of making decisions -- Reviewing membership -- Clear and understandable roles -- Crisis management -- Continuity planning -- Monitor social media.

Reading is fundamental.