Cover Page -- Business Relationships with East Asia -- Routledge Advances in Asia-Pacific Business -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Notes on contributors -- 1 Introduction -- 2 Europe and the Orient Express-the impact of East Asiantrade on European economies -- 3 Korean investment in Europe: motives and choices -- 4 The application of international strategic alliances to enhance competitive advantage: the experience of leading Taiwanese firms -- 5 Italian firms in ASEAN countries: direct investment and non-equity linkages between Asian and Italian firms -- 6 Is Europe missing the Asia boat? An overview of EU-Asia Pacific relations -- 7 Globalization of European enterprises: the case of East Asia -- 8 Opportunities for trade and investment in South Korea -- 9 Levels of culture and Hong Kong organizations -- 10 Japanese product transplants in Asia and consumer choice -- 11 The internationalization process and control style of MNCs:the case of Korean electronics companies -- 12 The recent changes in PRC's economic development strategy and their impact on Foreign Direct Investment in China -- 13 The economic restructuring of the state-owned enterprises in China and the implications for European investment -- 14 FDI policy and inward direct investment in China -- 15 Financial centres in the Asia Pacific Region: -- 16 The European Union and East Asia:prospects for future economic co-operation -- Index.