Cover -- The Limits of globalization: Cases and Arguments -- Copyright -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Acknowledgements -- Part I: Contesting Global Forces -- 1. Introduction - Globalization: Social Process or Political Rhetoric? -- 2. The Futures of Berlin's Potsdamer Platz -- 3. The Global Common: the Global, Local and Personal -- Dynamics of the Women's Peace Movement in the 1980s -- Part II: Homogenized Culture or Enduring Diversity? -- 4. 'Across the Universe': the Limits of Global Popular Culture -- 5. An Asian Orientalism? Libas and the Textures of Postcolonialism -- 6. Elvis in Zanzibar -- 7. Chinese Entrepreneurship: Culture and Economic Actors -- Part III: The National, the International and the Global -- 8. Globalization, Urban Change and Urban Policies in Britain and France -- 9. Air Transport and Globalization: a Sceptical View -- 10. Globalization, the Company and the Workplace: Some Interim Evidence from the Auto Industry in Britain -- 11. Nationalism and the Fall of the Ussr -- Part IV: Theoretical Reflections: Social Theory,cultural Subjectivism and Disembedded Markets -- 12. Globalization as an Emergent Concept -- 13. Wider Horizons with Larger Details: Subjectivity, Ethnicity and Globalization -- 14. The World Market Unbound -- Bibliography -- Index.