Front Cover -- Social Media in Strategic Management -- Copyright Page -- Contents -- List of Contributors -- Strategic Management and Social Media: The Leading Edge -- What Social Media Are We Talking about? -- Contributions in this Volume -- Acknowledgments -- References -- 1. Digital Behaviors and People Risk: Challenges for Risk Management -- Introduction -- The Importance and Implications of People Risk -- The ''Digital Native'' -- Digital Natives: The Challenges for Information Security Risk Management -- An Evidence-Based Approach to Digital Native Risk -- Digital Natives: Key Risks -- Strategies for Managing Digital Native Risks -- Conclusions -- References -- 2. Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities -- Introduction -- The Nature and Origins of Corporate Social Communities -- A Theoretical Exploration of the Potential Benefits of Corporate Social Communities in Supply Chains -- A Case Study Exploration of the Potential Benefits of Corporate Social Communities in Supply Chains -- The Evolution of Firm Relationships and CSCs -- Why CSCs Are Not Widely Adopted - Yet -- Conclusion -- Acknowledgment -- References -- 3. Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising -- Introduction -- Literature Review -- Model and Hypotheses -- Methods -- Analysis and Results -- Discussion and Implications -- Conclusion -- References -- 4. Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-Creation Perspective -- Introduction -- Literature Review -- Research Setting and Data Analysis -- Discussion: The DART Model -- Conclusion -- References -- 5. You Might Be Reputable But Are You ''Liked''? Orchestrating Corporate Reputation Co-Creation on Facebook.

The Building Blocks of Corporate Reputation: Assessors, Media and Attributes -- From Communication to Co-Creation of Significations -- Research Findings -- A Note on Limitations and Future Directions -- Final Thoughts -- References -- 6. Social Media as a Strategic Tool: Going Beyond the Obvious -- Introduction -- Customers: Here, There, and Everywhere -- Engagement: Building a Two-Way Highway of Trust and Loyalty -- Through the Looking Glass: Finding Actionable Intelligence -- Social Media as a Strategic Tool: It's Not Just for Marketing Anymore -- References -- 7. Increasing Dynamic Capabilities of Health Organizations with Social Media -- Introduction -- Technical Fitness and Evolutionary Fitness -- Organizational Size -- Method -- Findings -- Conclusions and Implications -- Acknowledgments -- References -- 8. Social Media Champions - Drivers and Sophistication Process of Social Media Strategic Management -- Introduction -- State of Art - Social Media Management -- Toward a Conceptual Model of Social Media Sophistication -- Hypothesis - Propositions -- Methods -- Analysis -- Discussion -- Conclusions -- Further Research -- References -- 9. Innovation Management, Lead-Users, and Social Media-Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management -- Introduction -- Implications of Knowledge Management for Innovation Management -- Weaknesses of Traditional Knowledge Management -- Characterization of Social Media -- Potentials of Social Media for Knowledge Management -- Current State of the Art in Lead-User Theory -- Critical Reflection of Lead-User Integration in Practice -- Potentials of Social Media in Lead-User Integration -- How Social Media Can Enhance Lead-User Management: Introduction of a Conceptual Framework -- Critical Reflection of the Concept -- Conclusion and Further Research -- References.

10. Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers -- Introduction -- Issues, Controversies, Problems -- Methodology -- Results -- Conclusions and Discussion -- References -- 11. Global Talent Management in Multinational Corporations and the Role of Social Networks -- Introduction -- Global Talent Management and Social Networks: A Literature Review -- Methodology -- Findings -- Conclusions and Recommendations -- References -- 12. Culture and Social Media: Exploration of Differences Between the United States and Japan -- Literature Review -- Methodology -- Results -- Discussion and Conclusion -- Acknowledgments -- References -- 13. Social Networking Sites (SNS): Talent Management in Emerging Markets - India and Mexico -- Introduction -- Theoretical Framework & SNS -- National Culture and SNS -- Talent Management and SNS in India -- Talent Management and SNS in Mexico -- Data Privacy Laws and SNS -- ''Digital Divide'' and SNS -- Concluding Remarks -- References.