İYTE Library Logo

Cover image for Analytics and dynamic customer strategy : big profits from big data
Analytics and dynamic customer strategy : big profits from big data
Title:
Analytics and dynamic customer strategy : big profits from big data
Author:
Tanner, John F.
ISBN:
9781118919781

9781118919774

9781118905739

9781306892926
Personal Author:
Tanner, John F.
Physical Description:
1 online resource (xviii, 235 pages) : illustrations
General Note:
Includes index.
Local Note:
O'Reilly
Subject Term:
Customer relations.

Relationship marketing.

Big data.

Données volumineuses.

Marketing relationnel.

BUSINESS & ECONOMICS -- Decision-Making & Problem Solving.

Big data. (OCoLC)fst01892965

Customer relations. (OCoLC)fst00885533

Relationship marketing. (OCoLC)fst01093590
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9781118919774/?ar
https://learning.oreilly.com/library/view/~/9781118919774/?ar
https://learning.oreilly.com/library/view/~/9781118919774
Holds: Copies:

İYTE Kütüphanesi © 2020
library@iyte.edu.tr
+90 (232) 750-6335
Gülbahçe Kampüsü - Urla, İzmir 35430 TR