Mastering Mobile Learning: Tips and Techniques for Success -- Copyright -- Contents -- Foreword -- Preface -- Introduction -- Part 1: Understanding Mobile Learning -- Chapter 1: Enterprise Mobile Learning: A Primer -- Business Drivers of Mobile Learning -- The Mobile Learning Ecosystem -- Mobile Learning Applications -- Content Transmission and Retrieval -- Capturing Data -- Communicating and Interacting with Others -- Computing Algorithms -- Contextual Inquiry -- Designing and Creating Mobile Learning Content -- Chapter 2: The Seven Shifts in Enterprise Learning -- 1. A Shift in the Location of Learning -- 2. A Shift in Time -- 3. A Shift in Context -- 4. A Shift in the Amount of Information -- 5. A Shift in the Location of Information -- 6. A Shift in Learning Experiences -- 7. A Shift in Control -- References -- Chapter 3: The Disruptive Nature of Mobile Learning -- What Is Meant by Disruptive? -- How Is Mobile Learning Disruptive? -- The Impact on Organizations -- Significant Opportunities for Mobile Exist, But They Are Not Always Immediately Obvious -- HR and Training Departments Must Change How They View and Create Learning -- Organizations Must Recognize the New Efficiencies and Limitations Associated with Accessing and Sharing Information -- Conclusion -- Reference -- Chapter 4: Why Executives Should Care About Mobile Learning -- Chapter 5: mLearning Is Not e-Learning on a Mobile Device -- Timing -- Information Access -- Context -- Assessment -- Performance Support -- User-Generated Content -- The Unique Affordances of Mobile -- Different Doesn't Necessarily Mean Better -- Conclusion -- Reference -- Part 2: Strategic Thinking About Mobile Learning -- Chapter 6: The Six Ps of Mobile Learning Strategy -- Choose the Most Appropriate Mobile Platform -- Implement Proper Procurement -- Adopt Sound Policies -- Properly Provision Your Devices.

Publish Content for Your Users -- Standardize Your Procedures -- Chapter 7: The Business Case for Mobile Learning -- Mobile Learning and Increasing Revenue -- How You Sell -- Supporting Your Sales Force -- What You Sell -- Cutting Costs -- Reference Materials and Job Aids -- Performance Support Tools -- Applications for Your Company -- Conclusion -- Chapter 8: The New "Nomadism" as a Driver of Mobile Learning -- Reference -- Chapter 9: Creating a Mobile Learning Content Strategy -- References -- Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning -- 1. Micro-Blogging -- 2. Create a WordPress Website or Blog -- 3. Start a YouTube Channel -- 4. SMS (Text) Message Alerts -- 5. Create a Mobile Version of Your PowerPoint Slides -- 6. Audio Podcasting -- 7. Poll Everywhere -- Chapter 11: Building Brand Advocacy Through Mobile Learning -- A Case Study of Brand Advocacy: State Farm Insurance -- References -- Chapter 12: Developing a Mobile Management Strategy -- Bring Your Own Device (BYOD) -- Security and Bring Your Own Technology (BYOT) -- Lost/Stolen Devices and Ex-Employees -- Software and Information Homogeneity and Control -- Private Property, Corporate Property -- Circling the Wagons: Mobile Management Strategy -- Mobile Device Management Strategy -- Mobile Application Management Strategy -- Making a Decision -- References -- Chapter 13: Change Management Strategies for Mobile Learning -- Immerse Yourself in the Field -- Start Using Your Own Mobile Device-A Lot -- Do Some Informal Polling -- Part 3: The Varieties of Mobile Learning Experiences -- Chapter 14: Categories of Mobile Learning Content -- Chapter 15: Unique Affordances of Mobile Learning -- Camera(s) -- Clocks -- Cloud Storage -- Computing Functions/Apps -- Document Production and Viewing -- Embodiment -- External Sensors -- Geospatial Data -- Individual Addressability.

Input/Output Peripherals -- Internal Sensors -- Internet Connectivity/Search -- Media Viewer/Playback Function -- Memory -- Messaging -- Microphone and Audio Recording -- Microprojection -- Networking -- Notifications and Alerts -- Portability/Mobility -- Short-Range Communications -- Touchscreens -- Ubiquity -- Voice/Phone Communications -- Wearability -- New Possibilities by Combining Affordances -- References -- Chapter 16: Leveraging Geolocation to Make Your Content More Relevant -- Give Your Learners "Just Enough" -- Make Sure Your Information Is "Just in Time" -- Take Advantage of "Just for Me" -- Taking Geolocation Further -- Chapter 17: Incorporating Multi-Touch and Gestures into Mobile Learning -- Creating a Mobile-First Experience -- Designing for Multi-Touch and Gestural Metaphors -- Sample Gestures -- Supporting Gestural Input in Your Development Workflow -- Summary -- References -- Chapter 18: Storing Preferences and Inferring Intent in Mobile Learning Experiences -- References -- Chapter 19: Using a Mobile Camera as a Powerful Learning Tool -- Exploring in More Detail -- Chapter 20: Employing Mobile Device Sensors for Enhanced Learning Experiences -- I Sense Something, a Presence I've Not Felt Since. . . . -- We're Just Warming Up -- What's Next, and How Do I Start? -- Reference -- Chapter 21: Alternative Reality Games as Mobile Learning -- Examples -- The Applicability of ARGs in Organizational Learning -- Getting Started -- Key Components of a Successful Learning ARG -- Conclusion -- Chapter 22: Using Mobile Games for Sales Training and Assessment -- References -- Chapter 23: Voice and Messaging for Mobile Learning -- Reference -- Chapter 24: Using Mobile Devices as Research Tools -- Research on Mobile Phone Use -- Mobile Devices for Market Research -- Mobile Research in the Human Sciences -- Mobile Field Research in Agriculture.

Mobile Research in Healthcare -- Mobile Research and Citizen Science -- References -- Chapter 25: Performance Support as a Form of Mobile Learning -- References -- Chapter 26: Mobile Learning in "Third Spaces": The Move to Alternative Workspaces -- Chapter 27: The Impact of Mobile Learning on Assessment and Evaluation -- Advantages of Mobile Assessment -- The Near Future of Mobile Assessment -- References -- Part 4: Design and Development Processes for Mobile Learning -- Chapter 28: Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning -- References -- Chapter 29: Ubiquity and Mobility as Design Considerations for Mobile Learning -- Always On -- Always with You -- Always Connected -- Entering the World of the "Three Always" -- References -- Chapter 30: Design Considerations in Converting e-Learning to mLearning -- A Plan for Transitioning Content -- Assess Your Existing Content -- Redesign Your Experiences -- Be Mindful of Key Design Considerations -- What Not to Do -- The Last Word -- Chapter 31: The Importance of Curation for Successful Mobile Experiences -- Consider Your Focus -- Research Paper Equivalents -- Cull the Content -- Chapter 32: Selecting Tools for Mobile Learning Development -- References -- Chapter 33: Instructional Design Patterns for Mobile Learning -- Background -- Analyzing a Mobile Learning Case Study -- Conclusion -- References -- Chapter 34: Creating Digital Publications for Mobile Learning -- EPUB -- PDF -- Digital Publications -- Authoring Tools -- Content and Best Practices -- Tying It All Together -- Chapter 35: Designing for Multiple Screens in iOS -- Superviews and Subviews -- View Autoresizing -- Using Autoresizing to Design for Multiple Screens -- Chapter 36: Designing for Context -- Chapter 37: Using Mobile Devices to Leverage Social Media for Learning -- What Is Social Learning?.

Constructivist Theories of Social Learning -- Learning Using Social Media -- Social Learning Is Not Dead -- References -- Chapter 38: Responsive Design for Multiple Screen Formats -- Diving Into Responsive Design -- References -- Chapter 39: Design Choices for Mobile Learning Management Systems -- The LMS Spectrum -- Chapter 40: Maps 3.0: The New Route to Learning with Social Geospatial Data -- Understanding the Technology of Place -- Geolocation Graphics -- Map View -- List View -- Where Am I? -- How Do I Get There? -- How Am I Progressing? -- Mapping Your Personal Narrative -- Designing and Building the App -- Other Supporting Technology -- Use Cases for Wayfiler -- Reference -- Chapter 41: Using Push Notifications to Make Mobile Learning More Useful -- Chapter 42: Improving Performance for Mobile Web and HTML5-Based Apps -- The Reflow -- Reducing the Cost of a Reflow -- Reducing the Number of Reflows -- Conclusion -- Chapter 43: Understanding the Experience API -- Chapter 44: Implementing Mobile Learning Metrics -- Measuring Results -- Covering Other Aspects of Learning -- Putting This into Action -- Reference -- Part 5: Managing and Delivering Mobile Learning Projects -- Chapter 45: Managing a Mobile Learning Project Implementation -- Start with Business Strategy -- Decide on the Types of Mobile Learning Experiences -- Make Decisions About Which Technologies to Use -- Prepare and Present a Business Case -- Put Your Implementation Team in Place -- Follow Project Documents and Procedures -- Transfer the Mobile Learning System to an Operations Group -- Chapter 46: Security in a Mobile World -- Chapter 47: Education and Training for Mobile Development -- Chapter 48: Integrating Mobile Learning with Social Media -- The Informal Basis of Learning -- Social Media and Learning in the Real World -- Putting It into Practice -- Leveraging the Effects.

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