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1.
Marketing data science : modeling techniques in predictive analytics with R and Python
Marketing data science : modeling techniques in predictive analytics with R and Python
by
Miller, Thomas W., 1946-
https://go.oreilly.com/library-access/library/view/-/9780133887662/?ar
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2.
Modern analytics methodologies : driving business value with analytics
Modern analytics methodologies : driving business value with analytics
by
Chambers, Michele.
https://learning.oreilly.com/library/view/~/9780133498820
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Behind every good decision : how anyone can use business analytics to turn data into profitable insight
Behind every good decision : how anyone can use business analytics to turn data into profitable insight
by
Jain, Piyanka, author.
https://go.oreilly.com/library-access/library/view/-/9780814449219/?ar
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