Cover -- Contents -- Figures and Tables -- Figures -- Tables -- Foreword (Terry Lindvall) -- Introduction -- Chapter 1. Hollywood and Conservative Christians: An Uneasy Relationship -- A tense relationship -- Yet a promising start -- Hollywood paid some attention to the conservative Christian audience -- The early Christians films produced for places of worship -- Hollywood: A 'den of vice'? -- Conservative Christians wanted to moralize Hollywood -- A contemporary era still marked by controversy -- Can Hollywood be interested in the conservative Christian niche audience? -- Hollywood is an entertainment industry -- Conservative Christians are once again more visible in the public sphere -- A potential niche audience and its advantages -- A booming niche market -- Religious-themed films can be successful in cinemas -- The Bible rapidly inspired Hollywood -- An asset when competing with television -- The changing context of the 1960s -- The contemporary period shows a renewed interest in Bible-inspired films -- Chapter 2. Walden Media and Hollywood -- A few Hollywood facts -- The core youth audience -- A modernized exhibition market -- American films at the turn of the century -- The genesis of Walden Media -- Cary Granat -- Michael Flaherty -- Drafting Walden Media -- A patron called Philip Anschutz -- A billionaire who had already turned producer -- A cinema owner -- A personal stance -- Walden Media's first ten years -- The type of films considered by Walden Media can be profitable -- Films limited to specific ratings -- Profitable ratings -- Walden Media: An independent company? -- Walden Media's ups and downs -- Partnerships with publishing houses, libraries and schools -- Co-production and distribution deals with studios -- Walt Disney Pictures leaves the world of Narnia -- Creation and death of Fox-Walden -- Cary Granat leaves Walden Media.

Into the future -- Chapter 3. The Walden Touch -- Documentaries -- Adaptations of children's literature -- Holes -- Around the World in 80 Days -- Because of Winn-Dixie -- Journey to the Center of the Earth -- Walden Media's three adaptations of The Chronicles of Narnia -- The literary work and its adaptation rights -- Finding the right co-production partner -- The Chronicles of Narnia: The Lion, the Witch and the Wardrobe -- The Chronicles of Narnia: Prince Caspian -- The Chronicles of Narnia: The Voyage of the Dawn Treader -- The common features to Walden Media productions -- Youths from broken families -- A specific rating -- A fairly well-known cast -- Chapter 4. Releasing Walden Media Films in America -- Educational marketing and Walden Media films -- Niche marketing to American conservative Christians -- Specialized companies -- A very specific way of targeting Christian faith communities -- Marketing "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" -- Mainstream marketing -- The Lion, the Witch and the Wardrobe's niche marketing and conservative Christians -- A success -- Marketing "The Chronicles of Narnia: Prince Caspian" -- Mainstream marketing -- Almost no niche marketing -- Why Prince Caspian disappointed its producers and audiences -- Marketing "The Chronicles of Narnia: The Voyage of the Dawn Treader" -- Mainstream marketing -- The return of niche marketing -- Mixed results and some contradiction -- The limits of niche marketing targeting conservative Christians -- Wary studios -- The Chronicles of Narnia is not an isolated example of Hollywood's wariness -- Hollywood's wariness is mainly dictated by market forces -- Doubtful believers -- Chapter 5. Exporting Walden Media Films -- Contemporary foreign markets have become crucial to Hollywood studios -- A fast-developing international box office.

American films in European and fast-developing markets -- Foreign markets are crucial to American studios' balance sheets -- Foreign markets can amplify domestic success -- Walden Media's worldwide advantages and disadvantages -- Shared similarities with Walt Disney Pictures' films -- Stories that travel well -- Some American specificities do not travel well -- Is there a foreign Christian niche audience? -- Walden Media films abroad -- Examples of some documentaries and films -- Foreign interest in Walden's The Chronicles of Narnia -- The foreign release of The Lion, the Witch and the Wardrobe -- The foreign release of Prince Caspian -- The foreign release of The Voyage of the Dawn Treader -- American films just like any others? -- Chapter 6. Walden Media: Between Hollywood and Godlywood -- Godlywood -- Examples of Godlywood companies and their productions -- Godlywood advertises, reviews and rewards itself -- Godsploitation -- Hollywood studios produce films for the Christian niche audience and potential mainstream audiences -- Hollywood markets, with more or less success, the Christian themes of its mainstream films to the Christian niche audience -- A mutual influence? -- Better Godlywood films -- Godlywood and Hollywood films even share some characteristics -- Mixed results -- Misunderstanding between both worlds -- Godsploitation has not always been well-handled by studios -- Conservative Christians have their own agenda -- Can Walden Media be the missing link between both worlds? -- A company that stands apart -- A company that partakes of both worlds -- Conclusion -- Walden Media stands apart between two worlds, but in a rather dependent way -- A rather successful bet in a more favourable context -- Still, Walden Media films partake of a context fraught with caution -- A rather recognized brand in a difficult and competitive market.

Bibliography -- Index.