Machine generated contents note: Part I: History, Terminology & Introductory Remarks. 1 Understanding Affiliate Marketing. 2 Budgeting. Part II: Month 1: Pre-Launch Research & Analysis. 3 Week 1: Perform Competitive Market Analysis. 4 Week 2: Understand Tracking & Reporting. 5 Week 3: Evaluate Program Management Options. 6 Week 4: Finalize Payment Model(s) and Cookie Life. Part III: Month 2: Setting Your Affiliate Program Up. 7 Week 1: Develop Creative Inventory. 8 Week 2: Datafeeds, Coupons, Plugins. 9 Week 3: Research & Develop Program Policies. 10 Week 4: Final Brushstrokes. Part IV: Month 3: Program Launch & Affiliate Program Management. 11 Week 1: Launch the Affiliate Program & Recruit. 12 Week 2: Plan Your Affiliate Communication. 13 Week 3: Program Management. 14 Week 4: Affiliate Motivation. Part V: Month 4: Advanced Management & Analysis. 15 Week 1: Study & Learn to Deal with Fraud. 16 Week 2: Master Affiliate Program Analytics & Optimization. 17 Deadliest Mistakes to Avoid. 18 Affiliate Program Promotion Ideas.