Rebuilding Brand America : What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad.
Title:
Rebuilding Brand America : What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad.
ISBN:
9780814429969
Physical Description:
1 online resource (304 pages)
Contents:
CONTENTS -- INTRODUCTION: THE ANTI-AMERICAN CENTURY -- PART ONE -- CHAPTER 1 TILTING AT WINDMILLS -- CHAPTER 2 THE QUEEN OF BRANDING -- CHAPTER 3 CHARLOTTE IN WONDERLAND -- CHAPTER 4 THE PRINCE OF POLLSTERS -- CHAPTER 5 MEASURING DISTANCE IN KILOGRAMS -- PART TWO -- CHAPTER 6 WHY DO THEY HATE US? -- CHAPTER 7 THE PICTURES IN THEIR HEADS -- CHAPTER 8 THE BUSINESS OF AMERICA -- CHAPTER 9 THE POWER OF BRANDS -- CHAPTER 10 BRAND AMERICA -- CHAPTER 11 CEOs IN HANDCUFFS -- CHAPTER 12 PLAGUE OR PARANOIA? -- PART THREE -- CHAPTER 13 IN SEARCH OF ANTI-ANTI-AMERICANS -- CHAPTER 14 THE PATH TO HAPPY -- CHAPTER 15 SINK ROOTS, DON'T JUST SPREAD BRANCHES -- CHAPTER 16 GO GLOCAL -- CHAPTER 17 SHARE YOUR CUSTOMERS' CARES -- CHAPTER 18 STIFF-NECKED, TREE-HUGGING CRITICS -- CHAPTER 19 SHARE YOUR CUSTOMERS' DREAMS -- CHAPTER 20 MYTH AMERICA -- CHAPTER 21 A LEVER TO MOVE THE WORLD -- CHAPTER 22 WAGING PEACE -- CODA THE LAST THREE FEET -- A NOTE ABOUT THE ENDNOTES -- NOTES -- ACKNOWLEDGMENTS -- INDEX.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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