Contents -- Introduction -- 01 1998 -- Bill Gates and Microsoft -- Steve Jobs and Apple -- Bill Gates and Steve Jobs -- Larry Page and Sergey Brin -- Internet search -- Capital thinking -- 02 Microsoft antitrust -- Steve Ballmer -- The antitrust trial -- The outcome of the trial -- 03 Search: Google versus Microsoft -- The beginnings of search -- Google -- Search and Microsoft -- Bust -- Link to money -- Boom -- Random access -- Google and the public consciousness -- Project Underdog -- Preparing for battle -- Do it yourself -- Going public -- Competition -- Cultural differences -- Microsoft's relaunched search engine -- Friends -- Microsoft's bid for Yahoo -- Google's identity -- The shadow of antitrust -- Still underdog -- 04 Digital music: Apple versus Microsoft -- The beginning of iTunes -- Gizmo, Tokyo -- iPod design -- Marketing the new product -- Meanwhile, in Redmond: Microsoft -- iPods and Windows -- Music, stored -- Celebrity marketing -- iTunes on Windows -- iPod mini -- The growth of iTunes Music Store -- Apple and the mobile phone -- Stolen! -- Two-faced -- iPod in the ascendant -- Ecosystem: hardware and apps -- Scratched! -- Silence from Apple -- Apple's best results -- Zune -- Tying the Zune to the Xbox -- White Christmas -- Twilight -- Rout or strategy? -- 05 Smartphones -- Mobiles and Microsoft -- Android -- ROKR and a hard place -- iPhone, that's what -- Just walk in -- Disrupted -- Free as in data -- The drawer of broken dreams -- Developers and the iPhone -- Free as in lunch -- Apps for all -- Money in apps -- Flash? Ah -- Envy -- The losers -- Android rising -- Patently -- App patents -- Tipping -- The revolution will be handheld -- 06 Tablets -- 'Within five years' -- Third category -- Apple dominant -- Always on -- Post-PC -- Grand unified theory -- 07 2011 -- Notes -- References and further reading -- Acknowledgements.

Trademarks -- Index.