In The Battle for the B's, Blair Davis analyzes how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the new possibilities that existed for low-budget filmmaking at a time when many in Hollywood abandoned the B's. B-movies innovated such industrial components as demographic patterns and marketing approaches, created such genres as science fiction and the teen-oriented films of the early and mid fifties, and led to the emergence of "New Poverty Row," a movement now known as underground cinema.