Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Title:
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Author:
Vincent, Laurence, author.
ISBN:
9780814416778
9781283688475
Personal Author:
Publication Information:
New York : American Management Association, ©2012.
Physical Description:
1 online resource (xii, 257 pages) : illustrations
Local Note:
O'Reilly
Holds: Copies: