İYTE Library Logo

Cover image for Marketing by the numbers : how to measure and improve the ROI of any campaign
Marketing by the numbers : how to measure and improve the ROI of any campaign
Title:
Marketing by the numbers : how to measure and improve the ROI of any campaign
Author:
Harden, Leland.
ISBN:
9780814416211
Personal Author:
Harden, Leland.
Publication Information:
New York : AMACOM-American Management Association, ©2011.
Physical Description:
1 online resource (viii, 246 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Internet marketing.

Internet marketing -- Case studies.

Marketing sur Internet.

Marketing sur Internet -- Études de cas.

BUSINESS & ECONOMICS -- Green Business.

Internet marketing. (OCoLC)fst00977272
Genre:
Case studies. (OCoLC)fst01423765
Added Author:
Heyman, Bob, 1948-
Electronic Access:
https://learning.oreilly.com/library/view/~/9780814416204
https://learning.oreilly.com/library/view/~/9780814416204/?ar
https://go.oreilly.com/library-access/library/view/-/9780814416204/?ar
Holds: Copies:

İYTE Kütüphanesi © 2020
library@iyte.edu.tr
+90 (232) 750-6335
Gülbahçe Kampüsü - Urla, İzmir 35430 TR