On multinationals after 1989 / S. Benjamin Prasad -- The bald eagle cannot find its way in the rain forest / Alvaro Cuervo-Cazurra and C. Annique Un -- Challenges for the European auto multinationals / Heike Proff -- Multinationals and technology development in Latin America and East Asia / Andrés López and Marcela Miozzo -- Supranational rules on strategy context : Embraer and Brazil's aerospace program / Thomas C. Lawton and Steven M. McGuire -- Initial trust of joint venture partners in emerging nations / Kwong Chan, W. Harvey Hegarty, and Stewart R. Miller -- Family conglomerates : key features relevant to multinationals / Destan Kandemir, Daekwan Kim, and S. Tamer Cavusgil -- International joint venture control : an integrated framework / Yan Zhang and Haiyang Li -- An analysis of joint venture activities in Southeast Asia / Daniel C. Indro and Malika Richards -- National culture in China and multinationals' performance / Ji Li -- Entering emerging markets : ignorance and discovery / Jan Johanson and Martin Johanson -- Strategies of multinationals in contemporary China / Peter Enderwick -- Rethinking MNE-emerging market relationships : some insights from East Asia / Mo Yamin and Pervez N. Ghauri -- Institutions and market reforms : a logical guide for MNE investments / Ram Mudambi and Pietro Navarra -- On economic liberalization in India / Rose M. Prasad -- A look ahead : multinational enterprises and emerging markets / Pervez N. Ghauri.