Convergence marketing : combining brand and direct for unprecedented profits
Title:
Convergence marketing : combining brand and direct for unprecedented profits
Author:
Rosen, Richard G.
ISBN:
9780470403235
9780470164938
9780470522394
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, ©2009.
Physical Description:
1 online resource (xv, 187 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Added Author:
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