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Boom : marketing to the ultimate power consumer--the baby boomer woman
Title:
Boom : marketing to the ultimate power consumer--the baby boomer woman
Author:
Brown, Mary, 1959-
ISBN:
9780814473900

9780814429808

9781281128461

9786611128463
Personal Author:
Brown, Mary, 1959-
Publication Information:
New York : American Management Association, ©2006.
Physical Description:
1 online resource (xviii, 238 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Women consumers.

Consumer behavior.

Marketing.

Baby boom generation.

Marketing

Consommatrices.

Consommateurs -- Comportement.

Génération du baby-boom.

BUSINESS & ECONOMICS -- Marketing -- Research.

Baby boom generation. (OCoLC)fst00824987

Consumer behavior. (OCoLC)fst00876238

Marketing. (OCoLC)fst01010167

Women consumers. (OCoLC)fst01177530

Consommateurs -- Attitudes.
Added Author:
Orsborn, Carol.
Electronic Access:
https://learning.oreilly.com/library/view/~/9780814473900/?ar
https://go.oreilly.com/library-access/library/view/-/9780814473900/?ar
Holds: Copies:

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