The Boston Consulting Group on strategy
Title:
The Boston Consulting Group on strategy
Author:
Stern, Carl W.
ISBN:
9780470036907
9780471757221
Edition:
2nd ed.
Publication Information:
Hoboken, N.J. : John Wiley & Sons, c2006.
Physical Description:
1 online resource (xvii, 414 p.) : ill.
General Note:
Rev. ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr.
"Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Contents:
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
Corporate Subject:
Genre:
Added Corporate Author:
Added Uniform Title:
Perspectives on strategy.
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=165119