Free Marketing : 101 Low and No-Cost Ways to Grow your Business, Online and Off -- Contents -- Foreword -- Preface Eleven of the Great Ideas in This Book -- Introduction: Marketing Is Now Free! -- PART 1 Build Your Reputation-Or Your Brand-For Free -- Chapter 1 Supercharge Your Online Reputation -- Chapter 2 Defend Your Reputation with Simple Free Tools -- Chapter 3 Turn Bad Reviews into Free Marketing -- Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content -- Chapter 5 Insane Refund Policy Profits -- Chapter 6 Being Irrational Is Great Marketing -- PART 2 Simple Inexpensive Websites You Might Need -- Chapter 7 Lead Capture Pages and Squeeze Pages -- Chapter 8 A Sales Page Closes the Deal for You -- Chapter 9 A Community Site Builds Your Audience and Increases Loyalty -- Chapter 10 Blogging for Customers -- PART 3 The Habits of Online Marketing Success -- Chapter 11 Social Media and Free Marketing -- Chapter 12 Brevity Is a Marketing Skill -- Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic -- PART 4 Standing Out Online -- Chapter 14 Search Engine Optimization Simplified -- Chapter 15 Keyword Marketing -- Chapter 16 Get Found on Search Engines -- Chapter 17 Google Maps and Google Places -- Chapter 18 Fill Up Google Places to Get Found -- Chapter 19 A Good Name Is Good Marketing -- Chapter 20 Fix Your Bad Name Instantly -- Chapter 21 Online Video as a Lead Generator -- Chapter 22 How to Fool Google and Wind Up on Top Every Time -- PART 5 Draw Your Business on a Napkin -- Chapter 23 Want More Leads Now? Draw a Funnel -- Chapter 24 Draw Your Ideal Clients If You Want to Meet Them -- PART 6 Start Hanging Out Where Your Prospect Hang Out -- Chapter 25 Using eBay to Find Your Audience -- Chapter 26 Find Good Marketing Partner Sites -- PART 7 Get Creative with the Media.

Chapter 27 Have a Press Kit Ready on Demand -- Chapter 28 Influence the Influential -- Chapter 29 Press Release Marketing -- PART 8 Smartphones Are Taking Over the World -- Chapter 30 Text Marketing Can't Be Ignored -- Chapter 31 Ask Customers to Put Their Phones to Use -- Chapter 32 The Power of Marketing with Mobile Pictures -- PART 9 Inch-Wide, Mile-Deep Marketing -- Chapter 33 Become a World's Foremost Expert-Fast -- Chapter 34 Find Forum Fame -- PART 10 Video Is No Longer Optional -- Chapter 35 Make Your Videos Go Viral -- Chapter 36 24 Marketing Videos You Should Have -- Chapter 37 Essential Video Marketing Tools -- Chapter 38 Make Video Even If You Have a Face for Radio -- PART 11 Deliver Current Content Constantly -- Chapter 39 Call Yourself an Author and Sell More -- Chapter 40 Write a Book for an Instant Sales Boost -- Chapter 41 Write an E-Book in Days and Benefit for Years -- Chapter 42 A Targeted Newsletter as a Marketing Machine -- Chapter 43 Think Free First -- Chapter 44 Use a Powerful Title for Your Marketing Content -- Chapter 45 Your Content Distribution Strategy -- PART 12 Social Media Marketing -- Chapter 46 Facebook as a Marketing Tool -- Chapter 47 Twitter as a Marketing Tool -- Chapter 48 Do Something Viral -- Chapter 49 Other Social Media Tools -- PART 13 E-Mail Marketing Is Autopilot Marketing -- Chapter 50 The Tools and Language of E-Mail Marketing -- Chapter 51 Automated Power Marketing: Customer and Prospect E-mail -- Chapter 52 Managing Your E-Mail on Autopilot -- Chapter 53 Growing Your E-Mail Lists on Autopilot -- Chapter 54 An E-Mail Newsletter Can Be a Cash Generator -- Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly -- PART 14 Who's Driving Your Business? -- Chapter 56 Using a Survey as a Marketing Tool -- Chapter 57 Give Them What They Want -- Chapter 58 Remember Who Is in Charge.

PART 15 Spoiled Prospects and Customers Are Loyal -- Chapter 59 Spoil Influential Customers in Creative Ways -- Chapter 60 Reminders Put Money in the Bank -- Chapter 61 Real-Time Problem Solving Is Marketing -- Chapter 62 Put Greeting Cards on Autopilot -- Chapter 63 Give Your Customers a Voice to Build Loyalty -- Chapter 64 Build Loyalty and Credibility with a Membership Site -- Chapter 65 Holding Contests to Boost Exposure -- PART 16 Powerful Marketing Partnerships -- Chapter 66 Set Up a Three-Way Win for an Instant Boost -- Chapter 67 Leverage the Power of Joint Ventures -- Chapter 68 Find Good Partners for Marketing Synergy -- Chapter 69 Bring Down the Barriers Between You and a Great Partner -- Chapter 70 Put Your Best Salesmen to Work on Straight Commission -- Chapter 71 Cross Promotions Are Marketing Synergy -- Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences -- Chapter 73 Expert Interviews: Simple and Powerful Marketing Content -- Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards -- PART 17 Make Your Story Powerful -- Chapter 75 Document the Story of Your Business -- Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story -- PART 18 Actually, You Are Selling You -- Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself -- Chapter 78 Share Your Life Openly for Marketing Authenticity -- Chapter 79 Distinguish Yourself and Your Business with the X Factor -- Chapter 80 Serving and Marketing at the Same Time -- Chapter 81 Strategically Asking for Help Can Be Great Marketing -- Chapter 82 Be Controversial to Attract a Crowd -- Chapter 83 Become Increasingly Indispensable -- Chapter 84 Be Accessible or Be Ignored -- Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released -- Chapter 86 The Power of Your Why.

Chapter 87 Appealing to the Influential -- PART 19 We Like to Buy from Experts-So Become an Expert -- Chapter 88 Experts Make Videos-So Make Videos -- Chapter 89 Start a Coaching or Mentoring Program -- Chapter 90 Teaching Is Free Marketing -- Chapter 91 Creating Audios and Podcasting -- Chapter 92 Use Leverage to Grow Your Brand Fast -- Chapter 93 Teleseminars Are Instant Expert Content -- Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool -- Chapter 95 Improve on What Worked Before -- Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts -- Chapter 97 Replace ROI with RLC for Better Marketing Monitoring -- Chapter 98 Play Marketing Offense with Google Alerts -- PART 20 Grab Bag of Ideas -- Chapter 99 Collaboration Isn't Complicated Anymore -- Chapter 100 Split Test for Marketing Power -- Chapter 101 Cool Marketing Brain Food -- Bonus Chapter -- Chapter 102 A Love of Learning as a Free Marketing Skill -- Acknowledgments -- Index.