Branded Entertainment : Dealmaking Strategies and Techniques for Industry Professionals.
Title:
Branded Entertainment : Dealmaking Strategies and Techniques for Industry Professionals.
Author:
Valero, Damaris.
ISBN:
9781604277555
Personal Author:
Physical Description:
1 online resource (248 pages)
Contents:
Contents -- Foreword -- Introduction -- About the Author -- WAV Page -- Chapter 1: Defining Branded Entertainment: What It Is and What It Is Not -- Chapter 2: Two Words, One New Approach: Branded Entertainment -- Chapter 3: The Players -- Chapter 4: Starting the Process -- Chapter 5: Leading the Deal -- Chapter 6: Money -- Chapter 7: Mechanics and Metrics -- Chapter 8: Case Study -- Chapter 9: Building In Guidelines as a Document -- Appendix 1: Terminology -- Appendix 2: Branded Entertainment Sample Term Sheet Template -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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