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Guzmán, Francisco.
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Journal of Product & Brand Management: Volume 21, Issue 6
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Product management.
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Product management.
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measurement and management of the brand value has become a major issue for marketers and market researchers
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-- Fine-tuning -- Product selection -- Geo-marketing -- 15 Fact-based Promotion Management -- Balance pricing and
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-- Collaboration -- Decision making -- Intellectual property -- Design management -- Conducting research: Phase 1
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Perrey, Jesko.
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complex challenge -- Fine-tuning -- Product selection -- Geo-marketing -- 14 Excellence in classical media
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Temporal, Paul.
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Managing Public Sector Brands -- Chapter 6 Public Sector Brand Management -- What is brand management
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