İYTE Library Logo

Cover image for The new emerging market multinationals : four strategies for disrupting markets and building brands
The new emerging market multinationals : four strategies for disrupting markets and building brands
Title:
The new emerging market multinationals : four strategies for disrupting markets and building brands
Author:
Chattopadhyay, Amitava.
ISBN:
9780071782906
Personal Author:
Chattopadhyay, Amitava.
Publication Information:
New York : McGraw-Hill, ©2012.
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Subject Term:
Branding (Marketing)

Strategic planning.

Stratégie de marque.

Planification stratégique.

branding.

Branding (Marketing) (OCoLC)fst01743755

Strategic planning. (OCoLC)fst01134371

Commerce.

Business & Economics.

Marketing & Sales.
Genre:
Electronic books.

Internet resources.
Added Author:
Batra, Rajeev.

Ozsomer, Aysegul.
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar
https://learning.oreilly.com/library/view/~/9780071782890
https://learning.oreilly.com/library/view/~/9780071782890/?ar
Holds: Copies:

İYTE Kütüphanesi © 2020
library@iyte.edu.tr
+90 (232) 750-6335
Gülbahçe Kampüsü - Urla, İzmir 35430 TR