Cover image for Business Communication : An Introduction.
Business Communication : An Introduction.
Title:
Business Communication : An Introduction.
Author:
Hartley, Peter.
ISBN:
9780203930045
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (399 pages)
Contents:
Cover -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- Preface -- Acknowledgements -- Introduction -- Part one COMMUNICATION FUNDAMENTALS -- 1 Analysing communication -- 2 Communication codes and meaning -- 3 Intercultural communication -- Part two COMMUNICATION AND ORGANIZATIONS IN CONTEXT -- 4 Organizational culture and communication -- 5 Information and communications technology (ICT) in organizations -- 6 Organizational structure and communication -- Part three WRITTEN COMMUNICATION IN ORGANIZATIONS -- 7 Business writing: planning and organizing -- 8 Effective writing style -- 9 Effective design and visual aids -- 10 Effective business documents -- Part four INTERPERSONAL COMMUNICATION IN ORGANIZATIONS -- 11 Effective interpersonal communication: defining interpersonal skills -- 12 Interpersonal skills in action: communicating face to face -- 13 Meetings and presentations -- 14 Building effective teams -- Part five COMMUNICATION AND CHANGE -- 15 Understanding organizational change -- 16 Making communication work: summary principles -- Bibliography -- Index.
Abstract:
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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