Cover image for Tools of Engagement : Presenting and Training in a World of Social Media.
Tools of Engagement : Presenting and Training in a World of Social Media.
Title:
Tools of Engagement : Presenting and Training in a World of Social Media.
Author:
Bunzel, Tom.
ISBN:
9780470644270
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (282 pages)
Contents:
Tools of Engagement: Presenting and Training in a World of Social Media -- Contents -- List of Figures and Table -- Chapter One: Introduction -- HOW THIS BOOK IS ORGANIZED -- WHO WILL BENEFIT FROM THIS BOOK? -- IMPACT ON TRAINING AND DEVELOPMENT -- SOCIAL MEDIA'S IMPACT ON THE BOTTOM LINE -- TOOLS MATTER IN A SOCIALLY CONNECTED WORLD -- QUESTIONS TO PONDER -- Chapter Two: How the Presentation World Has Changed -- LIFE IS A SERIES OF PRESENTATIONS -- WHAT IS THE WORLD OF SOCIAL MEDIA? -- HOW JOURNALISM NOW TRANSCENDS BROADCAST -- REAL-TIME EVENTS IN A WORLD OF SOCIAL MEDIA -- INFORMATION ALWAYS ACCESSIBLE IN THE CLOUD -- HOW SOCIAL MEDIA RAISES THE STAKES -- RESULTS OF IMPLEMENTING SOCIAL MEDIA -- THE REAL WORLD: BLUE SHIRT NATION -- QUESTIONS TO PONDER -- Chapter Three: Engaging with Social Media -- EARNING A REPUTATION AS A "TRUST AGENT" -- THE NEW RULES OF ENGAGEMENT -- TWO ALTERNATIVE SCENARIOS -- WHO SHOULD PARTICIPATE IN SOCIAL MEDIA (AND HOW)? -- THE CROWDSOURCING PHENOMENON -- WHY SOCIAL MEDIA IS A WOMAN'S WORLD -- CONSIDERING THE SOCIAL TECHNOGRAPHICS LADDER -- THE NEW ROI: RETURN ON INFLUENCE -- PLANNING YOUR PROFILES -- MONITORING YOUR STANDING IN THE SOCIAL WORLD -- QUESTIONS TO PONDER -- Chapter Four: The New Tools of Engagement -- IN THE BEGINNING WAS THE BLOG -- IF YOU BLOG IT, WILL THEY COME? -- A WORD ABOUT WIKIS -- USING A BUSINESS NETWORK: LINKEDIN -- GETTING PERSONAL WITH BOOKMARKS -- FACEBOOK MAKES IT PERSONAL -- MASHABILITY: EXPANDING THE NETWORK -- TOOLS FOR SHARING BLOG CONTENT ON OTHER SITES -- USING CUSTOM WIDGETS TO STAY CONNECTED -- QUESTIONS TO PONDER -- Chapter Five: Major Social Networks: Twitter and Ning -- THE VIRAL POWER OF TWITTER -- THE NING SOCIAL NETWORK: A COMMUNICATIONS PETRI DISH -- QUESTIONS TO PONDER -- Chapter Six: Crafting a Visual Message -- THE POWER OF YOUTUBE -- CREATING POWERFUL VISUALS: POWERPOINT.

THE POTENTIAL OF POWERPOINT -- ANYONE CAN MAKE A VIDEO OUT OF A SLIDE SHOW -- THIRD-PARTY TOOLS FOR TURNING POWERPOINT INTO VIDEO -- IMPLEMENTING DIGITAL STORYTELLING -- A STORY-BASED COMMUNICATION SKILLS MODEL -- HOW THE LEARNING LANDSCAPE HAS CHANGED -- STORIES DEFINE A TRIBE -- QUESTIONS TO PONDER -- Chapter Seven: Meeting in Real Time: Using the Power of Now -- THE REALITY OF WEB CONFERENCING -- VIDEO AND WEB CONFERENCING -- WEB CONFERENCES AND WEBINARS VERSUS ONLINE CLASSROOM TRAINING -- THE REAL WORLD: HOW SOCIAL MEDIA PROMOTES AND COMPLEMENTS A SUCCESSFUL WEB EVENT -- TIPS FOR GETTING THE VIDEO RIGHT -- PROFESSIONAL WEB CONFERENCE OR WEBINAR TIPS -- TO VIDEO OR NOT TO VIDEO (THE SPEAKER) -- BRAINSTORMING WITH A WHITEBOARD -- USING DIMDIM TO PRESENT WITH PERSONAL VIDEO AND A WHITEBOARD -- SETTING UP AN EVENT ON FACEBOOK -- PRESENTING DIRECTLY IN THE CLOUD -- GETTING ORGANIZED AND CONNECTING WITH ONENOTE -- CONTINUING THE CONVERSATION -- LEVERAGING YOUR DATABASE WITH A NEWSLETTER -- KEEP THE CONNECTION FLOWING -- QUESTIONS TO PONDER -- Chapter Eight: What Lies Ahead in Global Communication -- PRESENTING FROM MOBILE DEVICES -- AUGMENTED REALITY -- TWINE: IS WEB 3.0 THE SEMANTIC WEB? -- GOOGLE WAVE: THE WEB AS A SINGLE APPLICATION? -- VIRTUAL WORLDS: SECOND LIFE -- NANOTECHNOLOGY: COMMUNICATING ON A MOLECULAR LEVEL -- ARE HUMANS WIRED FOR STORIES? -- NEW TECHNOLOGIES INFLUENCE WORLD EVENTS -- KEEPING IT HUMAN: BEYOND THE TOOLS -- THE INTERNET AS A PLANETARY NERVOUS SYSTEM -- QUESTIONS TO PONDER -- Glossary -- About the Author -- Index.
Abstract:
Praise for Tools of Engagement "The main takeaway in this thorough and accessible book is the idea that today's business and educational environments require a mash-up mentality. It takes a constantly changing blend of tools, techniques, and strategies to achieve direct, immediate, and effective communication."-Robert L. Lindstrom, former editor, Presentations and Multimedia Producer magazines; author, The BusinessWeek Guide to Multimedia Presentations "If ever there were a person to really dive into the trenches and discuss the practical implications of the social media revolution, it's Tom Bunzel."-Rick Altman, author, Why Most PowerPoint Presentations Suck; president, The Presentation Summit www.BetterPresenting.com "Tom Bunzel has had his pulse on the new social technology and its impact on communication and entertainment and writes about it effectively and with conviction."-Victor Harwood, president, Digital Hollywood, Inc. "Clear and cogent. Tom Bunzel's gift is translating what can be dry and difficult material into something that I can learn and use immediately."-Leslie Lundt, M.D., author, You Can Think Like a Psychiatrist and 40 Cases "Takes a topic as dynamic as social media and makes it understandable and relevant."-Jim Endicott, president, Distinction Communication Inc. www.distinction-services.com "Tools of Engagement is a powerful addition to every presenter and meeting planner's bookshelf."-Joyce Schwarz, keynote speaker/moderator and author featured on E Entertainment TV, CBS Radio, and other media "Tom Bunzel has been very helpful to my business as we continue to grow into this new media paradigm."-Kim Calvert, editorial director, Singular Magazine.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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