Bridging the Culture Gap : A Practical Guide to International Business Communication.
Title:
Bridging the Culture Gap : A Practical Guide to International Business Communication.
Author:
Canning.
ISBN:
9780749454975
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (217 pages)
Contents:
Cover -- Title Page -- Copyright -- Contents -- Preface -- About Canning -- About the Authors -- Foreword -- Acknowledgements -- Introduction -- 1 Interpreting the party line -- 2 Knowing your place -- 3 Knowing the limits -- 4 Knowing the form -- 5 Making presentations -- 6 Making deals -- 7 Making yourself understood in English -- 8 Knowing yourself -- Appendix -- References -- Further reading -- Index.
Abstract:
Bridging the Culture Gap is a practical guide to international business communication. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict, especially as globalization gathers momentum and contact between business people from other countries becomes more frequent. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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