Business Communication.
Title:
Business Communication.
Author:
Rai, Urmila.
ISBN:
9789350431993
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (223 pages)
Contents:
COVER -- CONTENTS -- CHAPTER 1 : FUNDAMENTALS OF COMMUNICATION -- CHAPTER 2 : TYPES OF COMMUNICATION -- CHAPTER 3 : MEDIA OF COMMUNICATION -- CHAPTER 4 : CONCEPT AND PRACTICE OF EFFECTIVE COMMUNICATION -- CHAPTER 5 : BARRIERS TO EFFECTIVE COMMUNICATION -- CHAPTER 6 : METHODS TO IMPROVE COMMUNICATION SKILLS -- CHAPTER 7 : LISTENING -- CHAPTER 8 : WRITTEN COMMUNICATION SKILLS -- CHAPTER 9 : LAYOUT OF A BUSINESS LETTER -- CHAPTER 10 : TYPES OF LETTERS -- CHAPTER 11 : BANKING CORRESPONDENCE -- CHAPTER 12 : INSURANCE LETTERS -- CHAPTER 13 : SECRETARIAL CORRESPONDENCE -- CHAPTER 14 : SALES LETTERS -- CHAPTER 15 : PREPARING PROMOTIONAL MATERIAL -- CHAPTER 16 : STRUCTURE OF A REPORT -- CHAPTER 17 : PRINCIPLES OF WRITING REPORTS -- CHAPTER 18 : ORAL COMMUNICATION SKILLS -- CHAPTER 19 : UNDERSTANDING THE AUDIENCE -- CHAPTER 20 : LANGUAGE AND TONE OF ORAL COMMUNICATION -- CHAPTER 21 : UNDERSTANDING BODY LANGUAGE.
Abstract:
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication,both oral and written. It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples,every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication,choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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