Contents -- About the authors -- Acknowledgements -- Introduction -- Chapter 1: What is business storytelling? -- A story about storytelling -- The buzz on business storytelling -- Chapter 2: The importance of business storytelling -- Face the facts: times have changed -- Only dinosaurs stick with facts -- Show me the love -- Credibility is critical -- The winning trifecta -- The curse of knowledge -- Chapter 3: Business storytelling styles -- The four types of storyteller -- Determining your style -- Chapter 4: Crafting your stories -- Establish your purpose -- Establish who you're talking to -- Where do stories come from? -- The proven story formula -- What else? -- Chapter 5: Making your stories shine -- Avoiding story roadblocks -- Using humour with purpose -- Negative and positive stories -- The Story Impact Matrix -- Story matching -- Chapter 6: Practising and delivering stories -- Practising your story -- Delivering your story -- Chapter 7: Secret storytelling business -- Assessing your success -- Reflection for perfection -- The six Rs of storytelling -- Aligning stories with actions -- Chapter 8: Getting your stories out there -- Facts tell-stories sell -- Social media -- Forget the elevator pitch -- Stories to the rescue -- Nailing that promotion -- Chapter 9: Implementing storytelling into your organisation -- Show me how to fish -- Finding other people's stories -- Organisational change -- Communicating values -- Your next event -- Chapter 10: Giving it a go -- Story index -- Index.